The global Equine Healthcare market is an emerging field of pharmaceuticals. The market is facing challenges due to stringent regulations. However, these regulations are strategically dealt in this report and more emphasis is given on the commercial polices available for these products. The report describes the present industrial scenario with the help of Porter’s five forces model. The bargaining power of buyers is high due to higher number of suppliers present in the market. This industry witnesses competition due to numerous players available for the same product. The market dynamics show that the impact of drivers is more in the market compared to the restraints
Based on its supplement product types this market is classified into equine performance supplements and equine protection supplements. The use of performance supplement is more, as it is used for enhancing the speed of the horse during races. Based on diagnostic products types this market is classified into equine pregnancy and gestation diagnostic products and equine genotyping analysis products.
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Global equestrian market consists of horse racing and betting, competitive riding and leisure. It supports various secondary markets of which equine healthcare is major. This market includes equine diagnostic products, supplement products and therapeutic products. The objective of this report is to study the demand for equine healthcare products in the market and to know its potential growth. The report focuses on various types of products to know the areas of growth in this market.
The participants attracted by high return on investment (ROI) are leading to market expansion. Also, investment by various other geographical regions in horse racing is driving the growth of this market. However, availability of alternatives to gambling such as online betting and the declining population of equine is limiting the growth of this market. The emerging sub segments in this market would provide growth opportunities in this market. The Asia-Pacific market may also serve as an emerging market, thereby providing growth opportunity to this market.
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