The drivers of Green Packaging include increasing environmental concerns, raised awareness about the packaging waste, rise in disposable income and high energy consumption. In addition, soaring demand for green packaging is also due to increased awareness about health issue, and all these factors are contributing to the growth of the Green packaging market. However, the factors that are hampering the growth of the market are poor infrastructure of the recycling process, low awareness about the sustainable packaging & its advantages and some of the regulatory issues due to which, there are less number of chemicals present in the market. Increasing environmental concern that is leading to high demand for green packaging is expected to create lot of opportunities for the growth of the market. Green packaging type market is segmented into degradable packaging, reusable packaging and recycled content packaging. Reusable packaging is further segmented into plastic containers, drums and other reusable packaging. Recycled content packaging is also sub-segmented into glass, metal, plastic, paper and others. Recycled content packaging is the largest revenue generating segment due to high demand of reusable package components.
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Green packaging is a green movement towards sustainable packaging that involves usage of LCA (life cycle assessment) and LCI (life cycle inventory) in the manufacturing process in order to reduce ecological footprint and implement eco-friendly techniques. LCA and LCI involve documentation and analysis of life cycle of the packaging, choice of materials used, package design and processing. Green packaging leads to usage of recycled materials and in return, results in reusing more number of packaged components.
Green packaging geography market is segmented into North America, Europe, Asia-Pacific and RoW. North America is the largest revenue-generating segment due to relatively more number of health conscious population and increasing adoption of eco-friendly techniques. The key strategies adopted by the companies to expand in the Green packaging market are product launch, mergers & acquisitions and agreements & collaborations. These strategies would help in gaining competitive advantages and lead to market capitalization. The companies profiled in this report are DuPont, Innovia Films Ltd, Ball Corporation, Tetra Laval, Amcor, BASF, Catalyst Paper, Clorox Company, Berry Plastics, Printpack, Inc., and Phoenix Technologies.
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