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Global In-Car Infotainment Industry Overview, Key Developments and Forecast to 2025

Thursday, March 9, 2017 21:58
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The “Global In-Car Infotainment Market report categories the global market by Products, Application, Connectivity Technology and Geography” report provides a detailed overview of the major factors impacting the global market with the market share analysis and revenues of various sub segments.

Traditional car entertainment was redefined by information and entertainment system by having provided internet and digital radio. These radios gave access to unlimited music to the user from the outside world. Navigation system such as global positioning system (GPS) was already available as an independent product to the user in the market before entertainment and information system was introduced. With the combination of navigation system and entertainment & information system, the system altogether became more valuable. In-car information system was previously only the part of luxury vehicles but now evolving as a differentiable part for mid-segment vehicles. Global In-Car Infotainment offer both information along with entertainment services and replaces multiple products to offer improved user experience.

Global In-Car Infotainment include features such as better connectivity, enhanced user experience and a wide range of entertainment options. The Global In-Car Infotainment market consist of products such as video screen DVD players, navigation systems, rear seat entertainment, audio system with radio and other software with its accessories. Among these, radio services, navigation services and internet services are one of the foremost services offered. Innovative GPS systems has empowered smoother driving experience by safeguarding easier positioning, accessibility and convenience to the drivers. 3D rear view camera technology in cars has been able to offer enhanced view of the surroundings around the vehicle preventing accidents. Bluetooth and Wi-Fi services in cars have made communication much easier and simpler while driving. Hence, technological improvements made the Global In-Car Infotainment systems market bolster and is anticipated to develop in the coming years.

Dashboard of cars are now comparable with a mobile PC due to its versatile features. Development of technologies such as responsive touch screens, HD display monitors, voice recognition technology, touch sensitive buttons and smart driver distraction mitigation systems which can automatically deactivate selected functions when the vehicle is moving are the key factors driving the Global In-Car Infotainment market. Privacy and security are few of the factors that are hindering the growth of the Global In-Car Infotainment market. The growth of Global In-Car Infotainment market is directly associated to the development of the global automobiles market. Thus, increase in automobiles sales globally will lead to increase in the demand for Global In-Car Infotainment market.

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The Global In-Car Infotainment market can be segmented by products into audio unit, video unit, display unit, navigation unit and others. Further, the Global In-Car Infotainment market can be classified by application namely, navigation, entertainment, telematics and others. Global In-Car Infotainment classifications can be based on the connectivity technology into internet, Bluetooth, near field communication (NFC) and Wi-Fi. It is further bifurcated on the basis of regions into North America, Europe, Asia Pacific, South America and Middle East & Africa.

Europe dominates the Global In-Car Infotainment market capturing the largest share. The global market for Global In-Car Infotainment emerging in Asia Pacific region owing to increasing per capita income of people, rising living standards, preference for luxury cars, rising employment level and others. Companies are focusing on creating applications which will deliver live traffic details and updates about parking as increased adoption of smartphones may hamper navigation systems growth in near future. Furthermore, wireless technology infrastructure is expected to bolster the growth for Global In-Car Infotainment market.

Microsoft Corporation, Bose Corporation, Visteon Corporation, Genivi Alliance, Audiovox Corporation, Intel Corporation, Harman International, Panasonic, JVC-Kenwood Corporation, Alpine Electronics Inc., Delphi Automotive PLC, Bosch, Denso Corporation, Blaupunkt GmbH and TomTom International B.V. among others are some of the chief players in the industry.

Reason to buy

  • Highlights widely used product offerings thereby allowing organizations to gain revenues by focusing majorly on select products
  • The key findings and recommendations highlight crucial progressive industry trends in the In-Car Infotainment market, thereby allowing players across the value chain to develop effective long term strategies
  • Get reliable information about the strategies manufacturers in this market use to drive revenue
  • Gain insights into the competitive landscape, to strengthen market competitiveness and positioning
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as the those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
  • Examine the current and future impact of the five forces namely: bargaining power of suppliers, bargaining power of buyers, threat of substitutes, threat of new entrants and degree of competition

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