The factors that are driving the growth of the Natural Food and Drinks market are raising demand of health and wellness food and advanced technological innovations in food and drinks. The major limiting factors of the Natural Food and Drinks market are lower stability and lesser availability of natural flavors. Increasing practice for multifunctional flavors and new sources of raw materials of All Natural Food and Drinks are expected to create lot of opportunities for the growth of the market. Natural Food and Drinks product market is segmented into All Natural Food and Drinks and Natural Food and Drinks Ingredients. All Natural Food and Drinks Ingredients is further segmented into natural colors, natural preservatives, natural sweeteners and natural flavors. All Natural Food and Drinks Ingredients is the largest revenue generating segment due to rising awareness of the consumers about their health and a higher demand for nutritional products. There are diversified products of All Natural Food and Drinks Ingredients that have various applications in food industry.
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All Natural Food and Drinks are the products that are minimally processed and do not contain any food additives such as flavorings, food colors, sweeteners, antibiotics and hormones. All Natural Food and Drinks prevent various health issues that occur due to poor nutrition such as dizziness, headache, indigestion, disorientation, mouth sores, mood swings, premature aging and low resistance to diseases. Manufacturers and retailers are focusing on selling and producing products that meet the consumer desire. The key strategies adopted by the companies to expand in the All Natural Food and Drinks Market are product launches, mergers & acquisitions and agreements & collaborations. These strategies would yield strong performing products. It would also help in boosting the awareness of All Natural Food and Drinks in the untapped food market. Top players in the market are Nestle, Con-Agra Foods, Tyson Foods, General Mills, Bunge, and Archer Daniels. Geographically, Market is segmented into North America, Europe, Asia Pacific and RoW. North America is the largest revenue-generating segment due to the largest population pool that is suffering from chronic diseases and relatively more number of health conscious population.
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