The “Global Social Media Analytics Industry to 2025 – Global Analysis and Forecast by Type, Application and Vertical with 150 pages available at USD 3900 for single User PDF at The Insight Partners research database” report provides a detailed overview of the major factors impacting the global industry with the industry share analysis and revenues of various sub segments.
The social media has revolutionized the business world and has evolved as an industry itself. The demand for capable and skilled workforce in this field has increased, with the realization of power of social media by several companies. The Global Social Media Analytics facilitates the firms to collect data from social networking sites such as blogs and other media to understand and reduce the gap between customer and the company. This tool helps the organizations to serve its customer better and build effective marketing strategies to attract more and more customers. The social media today, has reached to a point where it has become a vital of any company’s functioning.
As the industry is expected to see high demand growth in the future, some of the major factors driving the growth of industry include the increasing number of social media platform operators, greater focus on competitive intelligence and market, and increasing expenditure on analytics. The factors hindering the industry are the complicated workflow of the application that slows down the process of analysis. High adoption rate in small and medium enterprises and growing cloud adoption trends are some of the upcoming opportunities that are expected to mold the future of the market.
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The Global Social Media Analytics industry is bifurcated on the basis of types, verticals, application and region. In context with types of Global Social Media Analytics the industry is segmented into solution and services, in which services are further segmented into support & maintenance, consulting services and training & education. In accordance with type, consulting services are dominating the industry currently but training and education is expected to take over the industry in next few years. Similarly, the segmentation of industry based on verticals has all the various industries that are benefiting from this market, that are BFSI, telecommunications & IT, retail, healthcare & life sciences, government, heavy engineering, media & entertainment, utilities, transportation & logistics and travel & hospitality among others. Monetary firms are exploring and examining in-depth Global Social Media Analytics to improve decision outcomes and operational performance and to comprehend rapid time to value. On the basis of application the industry is segmented into, multichannel campaign management, customer segmentation & targeting, customer behavioral analysis, marketing measurement and competitor benchmarking. The industry worldwide is segmented into 5 major regions, Europe, North America, South America, Asia Pacific and Middle East and Africa. Here, North America has the largest share in the industry followed by Europe and is expect to hold its dominance over the industry in future, because countries like US and Canada with developed economies have high focus on development through technologies and R&D. Asia pacific is projected to grow rapidly in this market, as countries like India, China, Japan and others are investing largely into budget friendly research and analytics solutions.
Major vendors providing Global Social Media Analytics services and solutions worldwide are IBM Corporation, SAS Institute, Oracle Corporation, Salesforce.com, and Adobe Systems among others. The vendors have implemented various inorganic and organic growth strategies to extend their offerings in the market.
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