This report analyzes the global Weight Loss and Obesity market, its drivers, opportunities and key concerns. The market scenario is analyzed using Porter’s five forces model. This model explains the components of the industry such as bargaining power of buyer and supplier, threat of substitutes, threat to new entrants and industrial rivalry. This market faces high threat from substitutes and there exists intense competition among the market players.Based on geography, this market can be classified into North America, Europe, Asia-Pacific and LAMEA. Presently North America is the largest market for weight loss products followed by Europe. However, countries in Asia-Pacific region such as India and China are expected to grow at a faster rate.On the basis of services, this market can be classified into fitness clubs, slimming centers and nutrition and psychological consulting services. The major factor driving growth of this segment is personalized approach towards weight loss.
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Obesity is a medical term used when excessive accumulation of fat occurs in the body. It may have numerous adverse effects on health, which increases the chances of occurrence of diseases and ultimately reduces life expectancy of an individual. Some of the diseases to which an obese individual is prone include type II diabetes, heart diseases, osteoarthritis and even certain types of cancer. One-third of adults in the U.S are obese. The rising pace of obesity and chronic diseases is creating the need for weight loss programs and obesity management. The increase in heath concern, high disposable income and technological advancements are driving the growth of this market. The availability of low cost substitutes and expensive customization is limiting the growth of this market. The increasing rate of obesity among children provides significant opportunities for growth of this market.
The major players in this market are Ajinomoto Co. Inc., Brunswick Corporation, Gold’s Gym International, Inc., Herbalife Ltd., Johnson Health Tech Co. Ltd., Nestle SA, Pepsico Inc., The Coca-Cola Co. and Nutrisystem Inc. The companies are focusing on product launch to capture market share. Nestle recently came up with a range of products under the brand name OPTIFAST, which is clinically proven to aid in weight loss. Pepsico and Coca Cola are using stevia for sweetening their beverages. Stevia is a sweetener with very low calories.
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