Google has a new take on wearables.
The tech titan has teamed up with retail heavyweight Levi’s to produce a technology-enhanced denim jacket that gives the wearer the ability to connect to a number of services, such as music or maps, directly from the garment.
The first creation from Project Jacquard, the Levi’s Commuter Trucker Jacket, was announced at SXSW 2017 over the weekend and will go on sale for $350 this fall. It will be available in both men’s and women’s sizes and can be washed like any ordinary jacket.
“Jacquard is a blank canvas for the fashion industry,” Google said on its webpage. “Designers can use it as they would any fabric, adding new layers of functionality to their designs, without having to learn about electronics.”
Project Jacquard technology embeds weave touch and gesture interactivity into any material, making it possible to transform clothes and furniture into interactive surfaces. In the case of the Commuter Trucker Jacket, wearers, by touching their sleeves, can wirelessly access their phones and favorite mobile apps to adjust music volume or silence a phone call. Geared toward cyclists, the jacket also offers an estimated ETA on their destinations.
Project Jacquard will also give developers the ability to connect existing apps and services to technology-enabled clothing as well as create new features for the platform.
The jacket, once it is released this fall, will be available in select Levi’s stories and on Levi.com.
Jennifer Cowan is the Managing Editor for SiteProNews.
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