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Japan Chocolate Market Outlook, 2022 by Market Research Report Store

Wednesday, March 8, 2017 22:50
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MarketResearchReportStore adds “Japan Chocolate Market Outlook, 2022″ latest studies, published in March 2017. It is a professional and in-depth study on the current state.


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Japan is the largest confectionery market in Asia with a high per capita consumption of chocolate. The recession in 2009, along with the earthquake and tsunami in year 2011, caused the Japanese economy to significantly retract, which negatively affected consumer spending. A trend observed in all three confectionery categories viz. sugar, chocolate and gum was reduced consumption as consumers opted for smaller packages. Despite larger packs offering less expensive unit prices, consumers desired to spend less while purchasing. As a result, spending on chocolate products also declined. However, chocolate market has recovered a decent amount of sales after 2013, with most of the sales being created in the premium and luxury categories. Japanese consumers are influenced by price but they are unlikely to compromise on the quality and freshness of products for more affordable pricing. Hence, the market has already moved towards luxury chocolates rather than everyday products and the average selling price of chocolate products is even higher than the global average.


According to “Japan Chocolate Market Outlook 2022″, seasonal chocolate market was growing with a CAGR of 7.76% in the last five years, which was highest among all the other categories like boxed assortments, tablets, bagged self-lines/soft-lines and countlines. Valentine’s Day contributed to majority of the revenue in this category, followed by other occasions like White Day, Blossom Festival, New Year Eve, etc. Awareness about polyphenol in cacao has changed the perception of Japanese consumers that chocolate is a healthy product. Milk chocolate doesn’t contain much polyphenol, but is high in sugar and fat; hence sales of such chocolates are more or less stagnant. On the other hand, dark chocolate which is rich in polyphenol has become popular in the wake of a recent bean-to-bar trend among chocolatiers. Japan’s aging population now seeks confectionery products with functional benefits as a result of rising health concerns. The country has a large chocolate product line that capitalizes on functional chocolate products containing flavonoids rich dark chocolate and chocolate cereal bars with exotic fruit and vegetable flavors, spices, whole grain granola, dried fruit, premium nuts and vitamins. Chocolate manufacturers from around the world are capitalizing on this trend by marketing creative flavors and healthy natural foods.


Meiji Holdings, Lotte Confectionery, Morinaga, Fujiya Co. and Nestle are leading players in the Japanese chocolate industry. Chocolate confectionery is expected to be the largest confectionery sub-sector in Japan over the forecast period. Demographic factors will play an important role in the coming years. With an aging population and declining rates of regeneration, the consumer base for confectionery products is shrinking. The proportion of residents aged 65 and over, who are generally marginal confectionery consumers, has been steadily rising from last few years. Declining population and growing elderly population will have a negative effect on the volume growth of chocolate confectionery too, which is expected to slow down in the forecast period. For this reason, leading Japanese firms are increasingly looking to develop eye catching new products to command more domestic market share and simultaneously expand into markets overseas.


Key Category

Boxed Assortment Chocolate

Seasonal Chocolate

Chocolate Tablets

Bagged Self-lines/Soft-lines

Chocolate Countlines


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Table Of Contents

    1. Executive Summary

     2. Global Chocolate Market Outlook

     3. Asia Pacific Chocolate Market Outlook

          3.1. Market Size By Value

          3.2. Market Size By Volume

          3.3. Market Share By Country (Value & Volume)

     4. Japan Confectionery Market Outlook

     5. Japan Chocolate Market Outlook

          5.1. Market Size By Value

               5.1.1. Overall Market

               5.1.2. Boxed Assortment Market

               5.1.3. Seasonal Chocolate Market

               5.1.4. Tablet Market

               5.1.5. Bagged Self-lines/Soft-lines Market

               5.1.6. Countlines Market

          5.2. Market Size By Volume

          5.3. Market Share

               5.3.1. By Company

               5.3.2. By Category

               5.3.3. By Sales Channel

          5.4. Pricing Analysis

     6. Production

     7. Trade Dynamics

          7.1. Import

          7.2. Export

     8. Japan Chocolate Market Dynamics

          8.1. Key Drivers

          8.2. Key Challenges

     9. Market Trends & Developments

          9.1. Rising Popularity of Dark Chocolate

          9.2. Movement towards Bean-to-Bar Chocolates

          9.3. Increasing Importance of Seasonal Chocolates

          9.4. Promotional Initiatives by Retailers and Manufacturers

     10. Company Profiles

          10.1. Meiji Holdings Co., Ltd.

          10.2. Lotte Confectionery Co., Ltd.

          10.3. Morinaga & Co., Ltd.

          10.4. Nestle Japan Co., Ltd.

          10.5. Ezaki Glico Co., Ltd.

     11. Disclaimer


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