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New Zealand Beer Market Insights Report 2016-17 : In-depth Analysis of Key Companies, Brands, Segmentation Trends and Opportunities in the Beer Market

Tuesday, March 14, 2017 3:09
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The market saw a small decline in 2014, but super premium and premium brands saw growth as imports and craft beer continued to be popular. The market remains very much a duopoly however Independent Breweries were the only major brewer to record growth.

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Key Findings

- Off and On premises continued to fall due to intense competition

- Local brands continued to decline due shift in consumer preference

- Imported and craft benefit from this shift and saw volume rise

- Independent Brewery continued to outperform market

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Canadean’s New Zealand Beer Market Insights 2015 Report provides a complete overview of the New Zealand beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

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Reasons To Buy

- Gain an in-depth understanding of the dynamics and structure of the New Zealand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of contents:

Table 1: Data Revisions Summary

Table 2: New Zealand Population Size and Growth, 1986-2017F

Table 3: East Europe Population Size and Growth, 2004-2015F

Table 4: New Zealand Economic Indicators, 2006-2016F

Table 5: East Europe Commercial Beverage Consumption – Per Capita, 2004-2015F

Table 6: East Europe Commercial Beverage Consumption – Per Capita % Share, 2004-2015F

Table 7: East Europe Commercial Beverage Consumption – Per Capita Growth, 2005-2015F

Table 8: Taxation Base

Table 10: Legal Controls on Beer

Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets)

Table 13: Beer Key Facts

Table 14: Top 10 Beer Brands – Volume, 2012-2014

Table 15: Top 10 International Premium and Superpremium Beer Brands – Volume, 2012-2014


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