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Over the Top (OTT) Industry Segmentation, Application, Technology & Industry Analysis Research Report 2025 |The Insight Partners

Thursday, March 16, 2017 20:59
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The “Software Defined Networking (SDN) and Network Function Virtualization (NFV) Industry report categories the global Industry by Solutions, Services, Verticals, Organization Size and Geography” report provides a detailed overview of the major factors impacting the global Industry with the Industry share analysis and revenues of various sub segments.

Global Over the Top (OTT) refers to the content delivered by the third party to the consumers over the internet. It contains sending of videos, texts, images, audios and other media content. The internet providers is not accountable for or not capable to regulate, the copyrights, viewing abilities and content redistribution. This model is distinct with the rental or purchasing of audio or video content from internet service providers (ISP). OTT is obtaining popularity as a substitute to text messaging services by providing easy contact to content through connected devices. Delivery of OTT content is possible, if the user device is connected to the internet. OTT services are extensively used in tablets, laptops and smartphones.

Due to advancement and increase in the use of broadband connectivity globally, the devices such as set-top box (STB’s), gaming consoles and Smart TVs can be used for delivery OTT services. The main drivers for using OTT services is that it is cost effective in comparison to traditional modes. Other significant factors responsible for the growth of global OTT Industry includes upsurge in wide accessibility of broadband infrastructure, prospective growth in demand for content, adoption of device-based computing, rise in requirement for compliance and verification and personalization of technology. The diversified policies and regulations by governments of various regions across international and national borders is the biggest challenge faced by the global OTT market. The OTT merchants are constantly remodeling and innovating their current technology and revenue model to improve and develop more advanced and skillful platforms.

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The global OTT Industry can be segmented by content type, namely: text & images, voice over IP & video. The global OTT Industry is further segmented by platform, into smart device, gaming consoles, set up box and laptops, tablets & desktops. Furthermore, the global OTT Industry is segmented on the basis of deployment type into cloud, on-premise and hybrid. Also, on the basis of services type, the global OTT Industry is segmented into installation & maintenance, managed services, consulting and training & support. The global OTT Industry is bifurcated on the basis of regions into North America, Europe, Asia Pacific, South America and Middle East & Africa.

The global OTT Industry is in the growing stage in Asia Pacific and Europe. North America currently dominates the global OTT Industry owing to enhanced connectivity and technological infrastructure. OTT platforms in Asia Pacific and Europe has high scope for development. Furthermore, the opportunities for improved performance are constantly increasing, huge return on investment is involved in the global OTT market. Therefore, the OTT service vendors continue to develop more efficiently on the need for services and platform worldwide.

Some of the chief players operating in the global OTT Industry include Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., Mimecast, Hewlett-Packard Enterprise, Apple, Inc., Proofpoint, Inc., Netflix, Yahoo Inc., IBM Corporation, Commvault System, Inc., Google, Inc., Barracuda Networks, Inc., Microsoft Corporation, Smarsh Inc., and Nimbuzz among others.

Reason to buy

  • Highlights widely used product offerings thereby allowing organizations to gain revenues by focusing majorly on select products
  • The key findings and recommendations highlight crucial progressive industry trends in the Over the Top (OTT) market, thereby allowing players across the value chain to develop effective long term strategies
  • Get reliable information about the strategies manufacturers in this Industry use to drive revenue
  • Gain insights into the competitive landscape, to strengthen Industry competitiveness and positioning
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth global Industry trends and outlook coupled with the factors driving the market, as well as the those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
  • Examine the current and future impact of the five forces namely: bargaining power of suppliers, bargaining power of buyers, threat of substitutes, threat of new entrants and degree of competition

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About The Insight Partners:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Media, and Telecommunication industries.

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