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The 4 Basic Tenets of Great Web Design

Thursday, March 30, 2017 6:40
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Your website is more than just an online calling card for customers to look you up after a trip to your business – it’s the home and hub of your entire web presence, and the face on which your business depends online. As per Lifehack, a website directly reflects you, as a business owner and professional, and that can either be a great thing with a quality design, or horrible for your business.

While Facebook pages, Twitter profiles and individual employee and executive accounts on LinkedIn sure do matter for networking and customer contact purposes, nothing beats a good website. But a good website needs to have several things working in its favor if you want to make sure that you’re doing everything you can to outrank and beat the competition.

When looking for a web designing company in India such as Techmagnate to help you with the all-important task of designing a great website to represent your company online, be sure that your company of choice is closely following these four simple website designing tenets:

Usability matters most.

Usability is more important than fancy imagery, and that’s a definite rule. It’s better to have a larger white space or a simpler graphic and load one second faster, than sacrifice that precious second of loading speed for a larger graphic.

Stay within your hosting’s means when designing a website, and keep in mind that functionality trumps form or aesthetics – not to say that aesthetics don’t matter, but it’s better to have a site perform very well and look average than work the other way around.

Content is King.

Your website’s ability to be found online relies on its value to users and visitors – and quality content is a surefire way to increase that value, and let your website’s SERP get ahead of the local competition for other businesses in your vicinity and area of expertise.

Guide the user.

Users aren’t slow, or dumb – they’re just often spoiled. We love being able to pop onto a website and know within a few seconds exactly what we’re looking at – we love familiarity, and over years and decades of browsing, Internet users have developed the idea to very quickly scan content for what is most important and relevant to them.

Make sure they find it as quickly as possible by streamlining your website, using little text and more visual guidance, and utilizing a lot of white space to allow visitors to zero in on the important stuff.

Make buying things easy.

If your business website doubles as an ecommerce platform for your service or products, then be sure to make it as easy as possible for visitors to become potential customers. Include a quality, well-programmed and responsive shopping cart, and include as many payment option as you are qualified for, from Visa credit cards to PayPal and Payoneer – the easier it is for customers to buy using their preferred method, the better, as per Entrepreneur.

As per Avactis, a great shopping cart in particular can speak volumes to the quality of your business and your website’s ability to convert simple traffic into leads. While you obviously need the proper marketing and sales funnel to get paying customers onto your product page, from a dedicated content, PPC campaign and social media plan to a quality landing page and a proper product page, in the end it all hinges on your website’s ability and efficacy in actually selling things.

With these four simple tenets, you’ll have no problem picking a good match from the many web designing services in India available to you.

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