Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By SiteProNews (Reporter)
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

Google to Start Tracking Your Offline Purchases

% of readers think this story is Fact. Add your two cents.


Google has announced its intention to track the purchases you make with your credit and debit cards for marketing purposes.

By tracking offline purchasing, Google can compare your online ad clicks with the money you spend in traditional bricks and mortar stores. So whether you pop in at Wal-Mart for groceries or Toys R Us to buy a last minute birthday party gift, Google will know.

But how does Google accomplish this level of tracking? Using deep learning technology to recover data from its many services, including Google Maps, combined with credit-card transaction records. Google, at its Marketing Next conference this week, said it is able to access roughly 70 percent of credit and debit card transactions in the United States.

Google will then use the collected data to show marketers their online ads are leading to in-store as well as online purchases. For example, Google can tell Target how many people saw its ad for sheets and then went to a store to buy a set.

“You need insights into how your online ads drive sales for your business. You need to know: are my online ads ringing my cash register?” Google said in a blog post. “In the coming months, we’ll be rolling out store sales measurement at the device and campaign levels. This will allow you to measure in-store revenue in addition to the store visits delivered by your Search and Shopping ads.”

Google has said it will not provide shoppers’ names or credit card numbers to marketers, just the purchasing data. The tech titan’s deep learning abilities will be a boon not just to marketers, but to Google itself which will no doubt rake in even more advertising dollars as a result.

Privacy advocates are less than happy with Google’s plans, however.

The Washington Post spoke with a number of privacy advocates, including Privacy Rights Clearinghouse’s Paul Stephens. Stephens said Google’s plan may not be enough to protect consumers’ privacy.

“What we have learned is that it’s extremely difficult to anonymize data,” Stephens told the Post.”If you care about your privacy, you definitely need to be concerned.”

Via Business Insider


The post Google to Start Tracking Your Offline Purchases appeared first on SiteProNews.


Source: http://www.sitepronews.com/2017/05/25/google-to-start-tracking-your-offline-purchases/


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)

Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen!

Nascent Iodine - Promotes detoxification, mental focus and thyroid health.

Smart Meter Cover -  Reduces Smart Meter radiation by 96%! (See Video).

Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.