5 Tools Every SEO Professional Needs to Be Using

SEO, or Search Engine Optimization, is an important part of every marketing strategy. A good SEO strategy helps professionals make the most of the keywords and links that are embedded in their website’s content. This, in turn, helps drive up traffic to the site.

If you work with SEOs, there are some tools that you need to be using. While some are specialized and others are all-in-one, these are five valuable tools to repair broken links, help with outreach, or do both of those and more.

Tools to Help Outreach

Outreach is an important part of developing an online presence. To increase the possibility that more prestigious websites will be aware of your content, the tool Muck Rack can be very helpful. It has a feature called the “Journalist Directory,” which lists hundreds of journalists, what they tend to cover, and their Twitter feeds. Ninja Outreach is a similar idea, but it allows you to look for and contact people who might be valuable friends and allies in your business. These include influencers, who are able to influence large groups of consumers in a positive way toward your product. 

Broken Link Repair

LinkMiner is a tool that not only tells you if you have any broken links on your page, but it also tells you if there are other links connected to the broken one. Once you know how many links are affected by the broken one, you can begin to rebuild and repair those problems. Having those steps in one tool is very helpful.  A similar tool to LinkMiner is Linkody, which sends you a message whenever someone sets up a link to your webpage on their webpage, or a backlink. You can also set up Linkody so that if any company with a similar mission gets a backlink you are notified, so you stay up to date with the competition.

All-In-One Tools

Some tools, however, are able to both repair broken links and do outreach and networking. One such tool is the SEOcrawler – Crawl & Spider SEO Tool, which carries out a wide range of tasks. Not only does it make sure all the links are working and help curate content, it also can see how your competition is doing, and where you and your business stand in relation to the competition. You can see and edit your backlink catalogue, while also keeping track of the different times that your product is mentioned online. All of these features work together to help the companies using it be the best that they can be. They also help increase traffic to the site.

All the above are valuable tools to help promote websites and increase awareness of your product. When you have something that is a crucial part of your marketing campaign, and this thing can be prone to vanishing or breaking like links sometimes do, it is important to have tools to fix them. Not only that, but networking is a crucial step as well. This might make the all-in-one tools the most valuable.