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Global Pre-roll video advertising Market Outlook Till, 2016 – 2020

Wednesday, January 11, 2017 2:36
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Download PDF Sample @   http://www.researchbeam.com/Pre-Roll-Video-Advertising-market/enquire-about-report              

Pre-roll video advertising bought against increasing volumes of premium, syndicated, aggregator, 2nd and 3rd tier, UGC and social media inventory online is powering a thriving market forecast at $1.56 billion in 2011 gross billings, a 48% improvement over 2010. This detailed video media spend report presents a rigorous financial, analytics based forecast of pre-roll inventory, billings growth, insertion frequencies, CPMs (historical to present, by site, brand and content category–including sellout rates), which when combined yield total market value. 

An extensive analysis of gross media spend generated by in-house sales teams and corresponding contribution made through associations with video ad networks focused on pre roll inventory, along with exchanges, auctions, mediation and campaign management platforms is provided in detail.

YouTube is the largest pre roll video advertising network online (in terms of both inventory and gross media spend), followed by Hulu.

Table of Contents

EXECUTIVE SUMMARY

1

 

Online Pre Roll Video Advertising Macro Market Dynamics: Dramatic Inventory Growth in 2010 – 2011; More Options to Clear It

1

 

Pre-Roll Video Inventory: 2003 – 2014

3

 

Pre-Roll Video Media Spend: 2003 – 2014

5

 

Pre Roll Gross Media Spend By Content Category: 2011

7

 

Pre Roll Gross Media Spend By Content Category: 2010

8

 

2011 Pre Roll Exploitation Strategy: Higher Insertion Frequencies Results in Less Inventory

9

 

Pre Roll Video Insertion Frequency: 2009 – 2011

9

 

Glossary of Terms

10

SECTION ONE

13

 

Online Pre Roll Video Advertising Macro Market Dynamics: Dramatic Inventory Growth in 2010 – 2014 and More Options to Clear It

13

 

Media Spend Trends: Strong Inventory Growth

15

 

Market Trends: More Video is Accessible, and more Media is being Cleared

15

 

Pre-Roll Media Online Continues to Blossom: Spend Increased by 74.9% in 2010; 48% Rise Forecast for 2011

16

 

Pre-Roll Inventory and Media Spend: 2003 – 2014

17

 

YouTube Video Share Comparison by Category: Pre Roll Inventory by Content Category and Publisher Type

18

 

Pre-Roll Video Inventory: 2003 – 2014

19

 

Pre-Roll Inventory and Media Spend Growth Comparison

22

 

Trend: Less Media Can Mean More Brand Exposure: Lower Pre Roll Insertion Frequency Seen in 2011; Longer Spot Length

24

 

Pre Roll Inventory Insertion Ratios

24

 

Pre Roll Insertion Frequency Rose to 2.2 in 2010 when Including YouTube Inventory

25

 

Pre Roll Inventory Insertion Ratios

25

 

Trend: Marketers Demand Media Clearing Efficiency, Market Transparency and Inventory Scale

26

 

Pre Roll Media Spend: In-House vs. Ad Networks, Exchanges

27

 

Pre Roll Media Spend: In-House vs. Ad Network Sales, Exchanges, Auctions and Mediation Platforms

28

 

CPMs 2011: Holding Steady for Premium Pre Roll; Increasing for Custom Search Inventory; Slight Dip Across all Pre Roll Inventory

29

 

CPMs: 2007- 2011 Comparison

29

 

Average Pre Roll CPMs (Historical, Current and Forecast) Shift Downward when Including YouTube Sold Inventory

31

 

CPMs: 2007- 2011 Comparison

31

 

Pre Roll Video Advertising Inventory, Sales, CPM and Gross Media Spend Analysis: 2010

36

SECTION TWO

40

 

Pre Roll Media Spend by Content Category

40

 

Pre Roll Inventory Trends: 2010 – 2011 Saw Remarkable Market Transformations

40

 

UGC Video Content (Including Semi-Professional and Professionally Managed Content Channels) are Forecast to account for 37.7% of Pre-Roll Media Spend in 2011

40

 

Gross Media Spend by Category: 2011 (Est.)

41

 

Pre Roll Video Average CPMs: 2009 – 2011

43

 

Gross Media Spend by Category: 2009

48

 

Pre Roll Ad Spend Dynamics 2009 – 2011: Inventory, Sellout Rates and CPMs Effect Value

51

 

Gross Media Spend by Category: 2009 – 2011

51

 

2011 Pre Roll Exploitation Strategy: Higher Insertion Frequencies Results in Less Inventory, but Impression Run Longer

52

 

Pre Roll Video Insertion Frequency: 2009 – 2011

53

 

Pre Roll Inventory is Growing At 29.8% in 2011; Up 290.1% in 2010

55

 

Pre Roll Video Advertising Inventory Analysis: 2009 – 2011

55

 

Pre Roll Sellout Rates Improve Across all Content Categories in 2011

56

 

UGC Video and Social Media Combined Are Forecast to Sell 51.7 Billion Pre Roll Units in 2011

57

 

Pre Roll Video Advertising Sold Inventory Analysis: 2009 – 2011

57

 

Pre Roll Inventory, Insertion Frequencies, Sellout Rates and CPMs: Category Summaries by Year: 2009 – 2011

59

 

Pre Roll Video Advertising Inventory, Sales, CPM and Gross Media Spend Analysis: 2011 (Full-Year Estimates)

61

 

Pre Roll Video Advertising Inventory, Sales, CPM and Gross Media Spend Analysis: 2010

66

 

Pre/Mid/Post Roll Video Advertising Inventory, Sales and CPMs by Content Category: 2009

70

SECTION THREE

76

 

YouTube, Hulu, Large Cross-Platform Television and Major Internet Aggregators Capture Pre Roll Media Spend Share in 2010 – 2011

76

 

The Top Ten Brands (Including Online Only and Cross-Platform Media Publishers) are Forecast to Capture 85.2% of Pre Roll Gross Media Spend in 2011

76

 

Pre/Mid/Post Roll Video Advertising Media Spend by Publisher Brands: 2011

77

 

Pre/Mid/Post Roll Video Advertising Media Spend by Publisher Brands: 2010

89

SECTION FOUR

99

 

Video Advertising Networks: Leaders in Campaign, Analtyics and Management Innovation

99

 

Trend: Demand for Inventory, Robust Analytics and Dedicated Sales Expertise Keys to Market Growth

99

 

Market Dynamics

99

 

Video Ad Networks with Sales Expertise Cleared $514 – $624 Million in Pre Roll Gross Media Spend in 2010

100

 

Multi-Screen Video Advertising Platforms: Pre Roll Inventory and Gross Media Spend Analysis

 

 

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