Bagels are universally loved. Soft, doughy bread slathered in cream cheese… What’s not to like? Bagels, which originated in Poland, are a basic roll-with-a-hole design which is hundreds of years old and allows for more even cooking and baking of the dough. The hole, as it turned out, also made it easy to store and sort the bread as they could be threaded on dowels or string which also made for easier handling and transportation.
This summer Einstein Bros. is introducing a new way to enjoy the traditional bagel. With a revolutionary perforated design, the Twist ‘N Dip bagel can be torn into bite size pieces and is perfect for dipping into two of 16 flavors of their signature “schmear.” I couldn’t wait to try this new twist on the old classic so I headed to my local Einstein Bros. to try one.
It had been a while since I actually went inside, as I usually opt for the drive-in window. The shop was brightly lit by the morning sun which made for a welcoming glow. The girl at the counter was very friendly and clearly excited about the new addition to the menu. She excitedly reminded me that I could choose two flavors of cream cheese. Since I usually just opt for the reduced-fat plain, I asked which flavor was her favorite and she enthusiastically responded: Garden Veggie. So I went with Garden Veggie and the very seasonal Strawberry both of which also have 25% less fat than their regular double-whipped shmears.
The bagel was indeed easy to twist apart and “dip” into the cups of schmear. Because the cream cheese is a bit thicker than ordinary “dips,” it tends to be a bit messy, so I grabbed a knife to appear more lady-like. I have to admit, it was fun to rip the bagel apart and have two different flavors to play with! And as an added bonus, for every Twist N’ Dip sold, Einstein Bros. Bagels will donate a bagel to someone in need.
Between now and July 31, Einstein Bros. is inviting fans to show off their Twist ‘N Dip moves by posting a photo or video that captures how they Twist N’ Dip on Facebook, Twitter or Instagram using the hashtag #TwistNDip. Winners will be selected weekly to receive cool prizes such as Six Flags prize packs, summer swag and even FREE bagels for a year.
AND, because we know our readers will want to get in on the Twist ‘N Dip fun, we have some fantastic offers for you too!
While we received gift items in exchange for this post; writing and photos included herein are original and the opinions are honest and unsolicited.