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Feds told Herbivorous Butcher ‘No’ on trademark, but gave it to Nestlé

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Who’s the real “Vegan Butcher”?

(From BizJournals)

Herbivorous Butcher, founded by sister-and brother team Aubry and Kale Walch, opened their shop in 2016 and have been using the term “Vegan Butcher” almost since the start, marketing a line of vegan substitute meats and cheese for consumers and other restaurants.

The business applied to trademark the phrase in 2017, but was turned down by the USPTO because the term was considered “merely descriptive” — and thus ineligible for trademark protection.


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Source: https://www.ac2news.com/2019/11/feds-told-herbivorous-butcher-no-on-trademark-but-gave-it-to-nestle/


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