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The Market Ticker – The Caution Light Is Lit

Friday, January 12, 2018 5:57
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You probably don’t remember my postings from 2007 and especially early 2008 all that much.

One early warning marker was a very material — and sudden — change in online advertising prices.  The bottom fell out of the offer — that is, while the number of impressions and “clicks” didn’t change much, what I did see was a very large, step-function sort of change in revenue distribution.

The amusing part of it back then was that at the time Google was basically the whole market.  They still are, to a large degree; that’s their biggest product of course, although Facesucker is more material now than it was then.  Google, however, didn’t admit to any sort of material change in what they reported in the quarter.  Exactly how that slight-of-hand worked and was real is rather…….

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Source: https://www.market-ticker.org/akcs-www?post=232779

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