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By Tickerguy - The Market Ticker (Reporter)
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The Market Ticker – Review Fraud: Not New, But Also NOT Solved

Thursday, June 14, 2018 4:09
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It’s nothing new to hire “shills” who don’t disclose their scheme to customers.  In fact it’s one of the oldest games out there when it comes to marketing.

It’s broadly illegal because it’s a crooked practice; it violates the general covenant of fair dealing that always comes with any sort of transaction.  The FTC has very broad authority to go after these issues — but in fact very, very rarely does.

So is this a surprise? No.

One morning in late January, Jake picked up the box on his desk, tore through the packing tape, unearthed the iPhone case inside, snapped a picture, and uploaded it to an Amazon review he’d been writing. The review…….

(Click link to read more)


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