What Is Domain Authority and How to Increase It

Domain authority is search engine ranking score which is developed by Moz to calculate the score by adding different ranking metrics and predicts ranking in search engines. Domain authority is a score of 100 points; one website will be in between 1-00.

There are many factors which calculate the domain authority or domain score of a website, but quality backlinks are the most important factor, another may be the popularity of a website, trust follows, which is calculated by Moz using scales of MozTrust, MozRank.

How to increased domain authority?

If you directly want to influence the domain authority of a website, it will be difficult, as there are about 40 factors which count your website domain authority. Like domain age, backlink profile, inbound links, backlink quantity and quality, trust follows, and other which is not revealed by Mozscape Web Index which calculates all the scores and using an algorithm gives the domain authority of a website.

One small business website, with good quality content and a good amount of interlinking can score great, a starter will start with domain authority one, and with the passing of the days, according to the performance of his website, the score will gradually start increasing.

To increase the domain authority one should increase good, quality backlinks with a good amount of rooted domains. Getting huge backlinks from the same domain is not going to help you, the root domains also calculate the total score of domain authority. Plus, your overall SEO should be good; site structure should be nice enough that Google crawlers can find everything easily.

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