New CIM postgraduate qualification addresses skills gap in international marketing

• New CIM qualification addresses knowledge gaps in digital, metrics and strategy for marketers based outside the UK
• Research shows an increased demand for marketers with a ‘global mindset’
• CIM & PwC identify fastest growth occurring in markets outside of the EU

The Chartered Institute of Marketing (CIM) has launched a Postgraduate Diploma in Professional Marketing, a new qualification for marketers based outside the UK. The course equips marketing leaders overseas with the skills to open up and develop new markets for their products and services. 

Recent CIM research, conducted in partnership with PwC, revealed that 70% of exporting British businesses expect Brexit to boost overseas sales, identifying the greatest growth prospects in markets outside of Europe, such as China, the United Arab Emirates, India and Hong Kong. Therefore, UK businesses with an international presence, as well as marketers in local businesses across the globe, need to ensure that their skills are up to date to realise the opportunity that Brexit affords international trade. 

Research from CIM that provided a basis for the new qualification and surveyed study centres in the regions, shows that students in international markets benefit from the knowledge and skills gained at postgraduate level. The new CIM qualification equips marketers with the capabilities to maximise the opportunities for growth in new territories. 

Yasas Hewage, from the Strategy College of Business & Marketing in Sri Lanka said: “The new Postgraduate Diploma in Professional Marketing is gearing international marketers to take advantage of the emerging opportunity in a rapidly digitalizing global business context. The programme further addresses the growing need for an entrepreneurial approach to business leadership. We are excited to be a part of this game changing curriculum.”

CEO of the Chartered Institute of Marketing, Chris Daly, said, “CIM operates across 130 countries, and we support professional marketers worldwide to deliver business advantages for their clients and employers. A commitment to the training and development of future marketing talent delivers real returns to the bottom line. For marketers themselves, an ongoing commitment to continual professional development allows them to reap rewards both for themselves and the businesses they work for.”

The qualification, which is available for face-to-face learning at CIM’s international study centres and via online learning from CIM study centres, comprises three mandatory modules: Global Marketing Decisions; Corporate Digital Communications and Creating Entrepreneurial Change. These modules are also available as individual awards and have been designed with an increased emphasis on metrics and digital disruption, with input from academics and organisations across the globe. 

Maggie Jones, associate director of qualifications and partnerships at CIM, said, “This relaunched qualification is reflective of the rapidly changing international market. We have developed the updated content to reflect the issues we know are impacting marketers in key regions, such as Sri Lanka and central Africa. We hope that this new and improved qualification will equip international marketers with the skills they require to succeed, no matter where they are in the world.”

The course is currently available via face-to-face learning at CIM’s Accredited Study Centres internationally, or via online learning from limited CIM study centres. Additional information on the qualification can be found here: http://www.cim.co.uk/qualifications/postgraduate-diploma-in-professional-marketing/