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Cradle to Cradle Design – How a Biochemist and an Architect Are Changing the World

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26th November 2014

 

By Katrin Geist

 

Guest Writer for Wake Up World

 

Ever heard of the Cradle to Cradle principle? Or of “everything is food”?

 

Imagine littering as something beneficial, where what you throw out actually fertilizes soil or breaks down completely. Where throwing away things helps instead of damages. Where everything is truly recycled, or better, upcycled and reused. Where buildings double as water cleaning habitats that create their own power to run.

 

Impossible? Not! Two men joined to achieve just that, inspiring companies, corporations and governments to give their brilliant ideas a try.

 

How Can We Jump Onto This?

 

A first step would be to simply know about Cradle to Cradle (C2C), the second, to support companies who embrace its philosophy. The references below link to a list of a few companies and products that are C2C certified. I invite you to ask the seller of a given product the simple question if it is based on the Cradle to Cradle principle. And if they don’t know about it, there’s your chance to share the knowledge. I did this the other day in a Dunedin carpet shop. We had a fun conversation. 

 

How Did McDonough and Braungart Arrive at Their Philosophy? By asking high quality questions (“Why me?!” is certainly not one of them!)

 

And also, as their philosophy developed, by phrasing everything in the affirmative, positive.

 

Silly? Not at all. Try it in your life and watch what happens. You’ll be amazed at how many times a negative thought crosses your mind. When it does, just immediately turn it into its positive equivalent. And with a bit of practice, you turn into a naturally positive person. This actually works.

 

Why? Because you retrain yourself to thinking differently. Thoughts cause feelings – you’ll end up feeling a lot better in the process, too! Because less negative is only that: less negative, but NOT positive! It can never turn into positive.

 
 
 
 



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