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Country’s Oldest Food Co-op Continues Growing While Working to Keep Values

Wednesday, October 5, 2016 9:22
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Cornucopia’s Take: PCC, the nation’s largest natural-foods retail co-op, is soon to open its 12th store. As marketing becomes more attuned to “natural” and “sustainable” claims, co-ops are working to keep their customers.

PCC’s challenge to keep its brand relevant, yet retain its core values
Seattle Times
by Janet I. Tu

Source: Alyssa Sison

The 11-store natural foods co-op is trying to reach newcomers who may not know much, if anything, about the 63-year-old co-op, and retain its loyal members at the same time.

On a recent weekday evening, Rebecca Harrell tasted some roasted tomato pasta salad at PCC Natural Markets’ new Bothell location and surveyed the expanse of produce, the prominent prepared-foods bars and the checkout counters off to the side.

Compared to the co-op’s Kirkland location, she said, “This one is a lot more airy, open — it’s easier to find things.”

Harrell, 24, moved to the Puget Sound area about two years ago from Cheney, Spokane County, and hadn’t even heard of the co-op before that. But these days, she’s been impressed enough that she stops in regularly at the Bothell store for a snack before her workout at a nearby gym.

Read the entire article.

The post Country’s Oldest Food Co-op Continues Growing While Working to Keep Values appeared first on Cornucopia Institute.


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