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Social media is neither social nor media

Monday, October 3, 2016 1:25
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(Before It's News)

Read aguanomics for the world’s best analysis of the politics and economics of water I decided to reverse my idea of “blogging less, tweeting more” in the past few weeks.

My reasons may not apply to you. On the other hand, I think that “social media” is neither social nor media compared to its delivery of alienation and advertising.

This theme may be familiar to long time readers, as I quit Facebook a few times in the past for similar reasons, i.e., Facebook’s many-to-many format makes it difficult to know if your having a conversation, who’s involved, what’s being understood, and when agreement has been reached. (Read this this this and this.)

My change of habit this time has to do with ALL social media, as they share the same weakness.

In The Hobbit, Gollum asks Bilbo to answer the following riddle:

This thing all things devours:
Birds, beasts, trees, flowers;
Gnaws iron, bites steel;
Grinds hard stones to meal;
Slays king, ruins town,
And beats high mountain down.

As Bilbo struggles to think of an answer, Gollum creeps closer, as his prize, should he win, is Bilbo-as-dinner. Bilbo nervously steps back, wracking his brains for an answer, wishing…
… that he had “more time! I need more time! Wait! TIME is the answer!”

Indeed, it’s much more common these days that we (people reading this) feel a scarcity of time more than one of material possessions.

Social media is intentionally structured to take as much of your time as possible because its business model depends on matching eyeballs to advertisements. That’s why we see clickbait headlines, why your Facebook feed is continuously updating (and nearly impossible to search), and why it’s quickly impossible to keep up with the deluge of 140-character Tweets.

Facebook takes 50 minutes per day from the average user, and teens use “media” for 4-9 hours per day. How do they do this at the same time as they are eating, studying or hanging out with friends? By “multi-failing” at both, badly.

For some people, this maelstrom of “information” provides a pleasurable diversion, but it’s torture to me. When I was growing up, my mother required that I write thank you notes before I could use the gifts I received for Christmas. Ever since then, perhaps, I’ve been a stickler for answering nearly every letter, email (for 20 years), SMS and phone call I receive, but others are not in the same habit. It’s a clash of habits that leaves me dissatisfied and them indifferent. (Cornelia jokes that we’d never date if we were facebook friends; glad she answered that first email though!)

Although I think we’re only starting to understand the social impact of continuously browsing without paying attention, I can see some issues already. Screen-addicts meandering on their bikes; couples “talking” with one eye on their screens; lunching friends stuttering nothings as each one puts down their phone before picking it up because others are elsewhere.

My impression is that people are constantly distracted by FOMO (fear of missing out), such that they cannot pay attention for more than 30 seconds to a real live conversation before they get fidgety or respond to their devices constant beeps demanding attention. (Those beeps are intentionally programmed to bring you back to social media by gambling experts; they are also associated with cognitive confusion… and I can’t find the links for those claims because they are lost in my social media feed!)

You’re the center of the world

Actually, you’re not, but you’re not even looking.

Put differently, we’re directly losing time to social media that spins by and indirectly losing time by the distraction of potential social media when we’re doing something else (for me, this manifests as “oh no! I need to answer that comment someone made to me”). Combine these feelings within one person with those of another person, and you get a bad mix of two (or more) people who cannot be present with each other because each one’s distraction increases the distraction of the other. (I don’t know how many times I’ve seen two people stutter at each other as one tries to pick up a conversation dropped by the other, just to get distracted themselves and mumble confusion to the other.)

This recent article on the “death of the telephone” has an interesting description of how we’ve gone from talking to each other about casual, intimate or curious things to texting terse instructions that are often misunderstood but always more distant than their vocal equivalents.

So I’m not just talking about social media but a general problem of people losing contact with their friends as well as strangers as they leave the here and now for a virtual cacophony of casual nothings, missed intentions and empty “likes.”

I said something to this effect as Cornelia and I were walking into the local grocery store, and a hippy-type guy overheard us and said “well, you don’t have to participate.” “Exactly,” I replied, “That’s why I’m actually cutting back on that…” I’ve stopped tweeting @aguanomics and have pledged to cut back (100% is the goal. we’ll see) commenting on Facebook, LinkedIn and Reddit.*

On the one hand, I can see a real problem for the world if I stop sharing my wisdom on these platforms. On the other, I can’t see that my wisdom has made much difference — especially compared with the rich, interesting and fulfilling conversations I have face to face with students in my office or classes, or the calls I make with friends or skype talks with colleagues. Yes, I can send 20-30 tweets or write 10 comments in the same time as I can make one phone call, but the quality of that phone call is certainly higher than the value of social media likes or impressions. Thus, I am hoping that my gain is also yours, as I reduce my contribution to the cacophony.**

Bottom Line: Let’s talk.

* I’m still going to be blogging here (one to many) and writing my newsletter as well as working on Life Plus 2m, so you can opt to receive those emailed updates. If you reply, then we can have a nice one-to-one discussion :)

** My action will not preserve the “commons” of your time from over-appropriation by everyone else, so you’d need to apply the same logic to filtering your space if you want to focus on an event, individual or idea.

Addendum: Just after I finished writing this, I read this piece by Andrew Sullivan — the world’s most famous blogger — on how social media nearly killed him.

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