The iPhone maker comfortably outranked its tech rivals Google and Microsoft, which held on to the number two and three slots respectively.
Gerhard Hrebicek, EBI President, said overall the value of the top 100 brands rose by 13%.
Amazon was among the fastest growing brands and the online retailer increased its brand value by 54%, climbing a global rank of seven.
China Mobile held top spot in Asia with a value of €52.9bn, while French luxury goods giant LVMH was Europe’s most valuable with barnd worth €43.5 bn.
Volkswagen Group remained number one in Germany but it dropped four places globally to 28 after all of its emission scandal problems.
Story by ProactiveInvestors