Visitors Now:
Total Visits:
Total Stories:
Profile image
By ProactiveInvestors (Reporter)
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Apple still top dog as US brands dominate value chart

Thursday, September 22, 2016 6:10
% of readers think this story is Fact. Add your two cents.

(Before It's News)

US companies continue to dominate the world’s top brands with Apple Inc (NASDAQ:AAPL) the most valuable by some distance according to new analysis by the European Brand Institute.

The iPhone maker comfortably outranked its tech rivals Google and Microsoft, which held on to the number two and three slots respectively.

The Institute estimated Apple’s name is worth €148.5bn, an 8% rise on this time last year.  Google’s value jumped by 25% to €91.9bn and Microsoft rose 13% to €75.6bn.

Gerhard Hrebicek, EBI President, said overall the value of the top 100 brands rose by 13%.

Amazon was among the fastest growing brands and the online retailer increased its brand value by 54%, climbing a global rank of seven.

China Mobile held top spot in Asia with a value of €52.9bn, while French luxury goods giant LVMH was Europe’s most valuable with barnd worth €43.5 bn.

Volkswagen Group remained number one in Germany but it dropped four places globally to 28 after all of its emission scandal problems.

Chinese e-tailer Alibaba recorded the highest growth at 77%, followed by Facebook at 57% and Starbucks and Amazon. 

Europe’s  best  improvers were German engineer Bosch and BT Group (LON:BT.A), both of which increased their brand values by 28% with the UK telecoms giant jumping 20 places to number 80.

Story by ProactiveInvestors

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.