Athletic footwear and apparel maker Nike Inc (NYSE:NKE) received some bearish notes from analysts at Canaccord Genuity today.
The firm maintained its “Hold” rating but cut its price target on NKE from $56 to $52, citing several factors that will likely affect future orders. In a note to clients, Canaccord commented:
“Our concerns on NKE are mounting. While FQ1 results to be released Tuesday, Sept. 27 AMC will likely top consensus EPS of 56c (we’re at 58c) due to the highly conservative guidance issued last quarter, we believe the more important metric to watch will be futures orders.”
The crux of the firm’s argument is increased competition, a weak product mix, and more:
We expect global constant currency futures to decelerate to 5.6% due to five factors including: 1) increasing competitive pressures from adidas and UA impacting orders; 2) lack of exciting new product to warrant increased shelf space allocation; 3) price reductions on Nike Signature basketball not likely to be made up by unit growth; 4) inventory building in China and Western Europe; and 5) post-Olympics deceleration of orders. We maintain our HOLD as the stock is likely range bound with a downward bias through year end.”
Nike is slated to report earnings on Tuesday, Sept. 27 after the bell. It’ll be interesting to see if Canaccord’s concerns factor into the company’s future guidance at that time.
Nike shares fell $0.22 (-0.41%) to $55.19 in Friday afternoon trading. Year-to-date, NKE has lost 11.65%.