When Amazon.com, Inc. (NASDAQ:AMZN) bought Twitch back in 2014, many investors wondered how the video game streaming service would fit into the company’s suite of products and services.
Well, wonder no more. Amazon just announced that Twitch now offers a new service called Twitch Prime, which already has video gamers salivating:
Twitch Prime is a new premium experience on Twitch that is included with Amazon Prime. As a Twitch Prime member, you get free game loot every month, like instant access to the newest Hearthstone hero, Tyrande Whisperwind, or the new indie game, Streamline.
Other benefits include game discounts and an ad-free experience:
You also receive discounts on new-release box games sold by Amazon during the pre-order period and for the first two weeks after launch. And on Twitch, once you link your Amazon Prime account to your Twitch account, you get an ad-free viewing experience, exclusive emotes and chat badge, and one free channel subscription every 30 days.
The best part of Twitch Prime is probably that it’s included for free for existing Amazon Prime members. Prime offers users free two-day shipping on many Amazon items, along with video and audio streaming, and much more — all for $99 a year. Amazon doesn’t release Prime subscription numbers, but analyst estimate the user base at anywhere between 50 and 70 million households.
CEO Jeff Bezos has said in the past that he wants to make Amazon Prime such a good value that consumers would be remiss not to subscribe to it, and this latest move continues to bolster his case.
Amazon shares closed at $837.31 on Friday, up $8.26 (+1.00%). Year-to-date, AMZN has gained 23.88%, versus a 6.09% rise in the S&P 500 index during the same period.