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Apple Set to Unveil New MacBooks, iMacs at October Event

Monday, October 17, 2016 4:17
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Apple Macbook ProRumor has it that technology titan Apple Inc. (NASDAQ:AAPL) is planning a big event for October 27, during which the company is expected to deliver long-awaited updates to its PC lineup.

While the upcoming PC event may seem like an afterthought following Apple’s blockbuster iPhone event last month, the company’s PC offerings are definitely in dire need of an upgrade.

According to an August Bloomberg report, Apple is prepping to deliver a brand new design for its MacBook Pro series. The overhauled laptop PCs will reportedly be much thinner — similar to the new MacBook’s design — and replace the venerable function keys with a wide, short touchscreen that will change depending on what app you’re currently using.

The touchscreen has the propensity to set the MacBook line apart from its competition, which have long since caught up to Apple in terms of lightweight footprints, solid batteries, and high-resolution screens. Rumor has it that the new MacBook Pros will also feature a fingerprint sensor for unlocking the device — nothing revolutionary there, but still a nice perk for users anxious to upgrade.

The event later this month could also include incremental updates to the company’s iMac desktop PCs, as well as the new MacBook, although those changes aren’t expected to be major overhauls like the MacBook Pro.

Apple could surprise its fans and investors with something unexpected as well, perhaps another update to its desktop operating system, macOS, or even another product or service that no one sees coming.

Apple fans and investors could see the updates sooner rather than later, as the company moved its latest earnings release up from Oct. 27 to Oct. 25 — suggesting a big event may be in the works for the latter date.


Apple shares fell $0.28 (-0.24%) to $117.35 in premarket trading Monday. Year-to-date, AAPL has gained 11.75%, more than doubling the 4.54% return of the benchmark S&P 500 during the same period.

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