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Microsoft spends big on European data centers

Monday, October 3, 2016 6:57
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Microsoft Corporation (NASDAQ:MSFT) revealed it has doubled its cloud storage capacity in Europe, as it bids to compete with market leader Inc (NASDAQ:AMZN).

In total, the company has pumped more than US$3bn into data centers in Europe, with around US$1bn of that coming in the last year alone, and it is not likely to stop there, as the world and his wife switches away from storing data locally to paying for mass storage in remote locations, i.e. “the cloud”.

“My expectations would be that investments will continue,” said chief executive officer Satya Nadella.

“There will be cyclicality to how we invest, but I fully expect the investments to grow with our business and the impact it has,” he added.

The company, which has long since lost its crown as king of the technology sector, is playing catch-up with Amazon, which as well as being a massive online retail operation, is the big player in the cloud storage sector, having three times the market share of Microsoft.

In 2017, the company, best known for its Windows operating system and its Office productivity suites, will open data centers in France, and additional data centers in the UK, the Netherlands, Ireland, Austria and Finland.


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