Top level internet domain registry business Minds + Machines Group Ltd (LON:MMX) has passed a major milestone in its Chinese business. The group said it has now performed more than half a million registrations in the People’s Republic for its .vip domain, which is not bad going, as it only went on sale in May of this year.
Chief executive Toby Hall tells Proactive: ”We’ve had a good 23% growth since the half-year point there so we’re very pleased indeed”. Hall went on to say the milestone was achieved without making use of the “fremium” sales models, adding ”for us there were many marketing strategies that can be used to launch a domain but for us maintaining the price is key for establishing the long term value. What’s particularly reassuring is this significant level of registration has been done without any discount of our standard price”.
Story by ProactiveInvestors