RETAIL BANKING COUNTRY SNAPSHOT: TAIWAN 2016
Taiwan has an advanced but overcrowded financial services market. Ownership of the key financial products is widespread, with consumers favouring providers that have a good reputation and with which they have an existing relationship. Although internet and mobile services are comprehensively available, local consumers still demonstrate a preference towards the branch channel over digital, in part due to Taiwan’s urban structure facilitating branch access.
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Synopsis of Retail Banking Country Market: Taiwan 2016:
This brief reviews the retail banking sector in Taiwan, with a particular focus upon the current account, savings, mortgage, and personal loans markets. It includes both market-level data and insight from our global Retail Banking Insight Survey.
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