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What Should The World Look Like?

Thursday, November 17, 2016 8:02
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In startups, we often talk about constraints.  Constraints are good because they focus your attention.  The old saw, “you can’t be all things to all people” is true.  If you use the “Sham Wow” approach you will burn through all your capital.  You won’t find product market fit and you will fail.

However, it’s different when you are beginning to solve a problem.

At the iteration of the journey you have to imagine what a perfect world would look like.  This goes for ideation inside corporations and should go for ideation inside governments.  How would the problem be solved and what would the world look like if you were successful and solved the problem?

That removes all constraints.  As you march to the eventual launch of trying to build the solution, you add constraints for focus.  When you actually try to build it, the real world sets in.  That’s when it gets hard.


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