Profile image
By ProactiveInvestors (Reporter)
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Yowie Group luring millennials with confectionery campaign in the U.S.

Tuesday, January 10, 2017 19:30
% of readers think this story is Fact. Add your two cents.

Headline: Bitcoin & Blockchain Searches Exceed Trump! Blockchain Stocks Are Next!

The company is targeting millennial family groups with a unique multi-category offering – confectionery, collectibles and education through a play & learn website.

Yowie is currently the top selling immediate consumption novelty chocolate item in the U.S. market and has branded its product based on the adventures and exploits of six endearing Yowie characters.

During the months of October/November 2016, a second series of Yowie wildlife collectables was released in the U.S., featuring 25 collectibles including the Leatherback Turtle and American Crocodile.

Yowie achieved record net sales of $4.9 million in Q1 2017, a 104% increase over Q1 2016.

Interestingly, merchandising sold in Q1 2017 reached 17,500 (48 units in each), getting significant traction across U.S. retailers.

In November 2016, the company commissioned its second high speed foil wrapping machine at its contracted manufacturing facility at the Madelaine Chocolate Company in New York.

The addition of a second foiler in the U.S. allows Yowie’s manufacturing capacity to stay ahead of anticipated demand growth.

The company is expected to enter two additional markets outside of the U.S. before the end of FY 2017.

Incidentally, Yowie World is making a significant impact on social media, with over 17 million views on its YouTube channel and 18.6 million views on the Yowie World official Facebook page.

Story by ProactiveInvestors



Source: http://www.proactiveinvestors.com/companies/news/171439/yowie-group-luring-millennials-with-confectionery-campaign-in-the-us-171439.html

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories
 

Featured

 

Top Global

 

Top Alternative

 

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.