Cartoon chickens roaming green fields near a ruby red barn constitute false advertising as far as the Humane Society of the U.S. is concerned when it comes to Davidson’s brand eggs.
The animal welfare group filed a complaint Friday with the Federal Trade Commission citing the artwork on Davidson’s branded eggs from National Pasteurized Eggs of Lansing, IL. The Humane Society of the U.S. (HSUS) contends the egg carton artwork misleads consumers about how the eggs are produced.
“Davidson’s cartons prominently depict lush open pastures, a red barn and free-roaming hens — despite eggs in those cartons coming from birds permanently locked in cages so tightly they can’t even spread their wings,” according to an HSUS news release about its complaint.
“Contrary to the messaging conveyed on the packaging, these birds never feel sunlight nor touch a blade of grass. While some Davidson’s eggs are cage-free, even those coming from caged hens are marketed and sold in this deceptive manner.”
The HSUS also wants the Federal Trade Commission to investigate what the animal welfare group considers to be other potential violations of false advertising laws involving a food safety issue.
“The company claims its process ‘eliminates the risk of Salmonella’ from eggs even though caged hens are more likely to spread infection and disease,” the HSUS said in its news release.
Davidson’s brand eggs are pasteurized, which according to the company’s website eliminates Salmonella and makes them safer for consumers.
The pasteurization process is described by National Pasteurized Eggs Inc. on its website as:
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