Consumer and Market Insights: Savory Snacks Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
• The Savory Snacks market in India is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015
• The Ethnic/Traditional Snacks category has the highest volume share in the overall Savory Snacks market
• Convenience Stores is the leading distribution channel in the Indian Food market
• The Nuts & Seeds category had the highest private label penetration in 2015
Consumer and Market Insights: Savory Snacks Market in India identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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