The Frozen Bakery Products Market is anticipated to develop at competitive CAGRs of 8.5% and 7.2%, in terms of value and volume, respectively, from 2015 to 2020.
“The Frozen Bakery Products Market by Type (Frozen Bread, Frozen Pizza Crust, Frozen Cake & Pastry), Distribution Channel (Artisan Baker, Retail, Catering), & by Region (North America, Europe, Asia-Pacific, Rest of the World) – Global Trends & Forecast to 2020” report offers a comprehensive frozen bakery products market analysis encompassing the drivers, restraints, opportunities and challenges that are likely to impact the Frozen Bakery Products industry.
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The frozen bakery products market report implies that Europe dominated the market for frozen bakery products in 2014, in terms of value and volume, following high demands of frozen bakery products from supermarkets, in-store bakeries, hypermarkets, restaurants, artisan bakers, and food service channels. However, the market in the Asia-Pacific is poised to grow at a higher rate as compared to the matured markets of developed economies.
On the basis of key types, the market was segmented as follows:
On the basis of distribution channels, the market was segmented as follows:
The report offers a thorough demand side analysis stating reasons like rising population, increase in middle-class population and developing economies with increasing purchasing power parity .Also, the rising demand for fresh baked products from quality-conscious consumers, frozen bakery manufacturers have a great prospect to escalate profits by providing retailers with a diverse assortment of ready-to-bake or ready-to-thaw frozen products. These products have extended shelf life and considered to have locked up freshness, which can be re-claimed using “thaw-and-serve” and “bake-off” processes. The retail in-store bakeries, grocery stores, cafes, and quick serve restaurants can offer customers various freshly baked products saving their time, efforts, and raw material wastage with the inclusion of thaw-and-serve and bake-off products in their ingredients. Additionally, there has been an incremental demand for convenience food products from the upwardly mobile urban, working consumers— that pose a lucrative opportunity for the frozen bakery companies to raise their productivity along with diversity in their product offerings to meet changing consumer preferences with innovation to create different kinds of frozen bakery products.
Market Drivers of Frozen Bakery Products Industry:
Market Restraints of Frozen Bakery Products Industry:
Market Opportunities in Frozen Bakery Products Industry:
Market Challenges in Frozen Bakery Products Industry:
The frozen bakery products market key players such as
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The Frozen Bakery Products Market report elucidates that to retain a competitive edge in the frozen bakery products market, acquisitions were known to be the most effective strategy deployed by the key players. Acquiring local players of the industry and creating a new customer base and establishing long-term client relationships has been observed to be a key strategy.
Frozen Bakery Products Market report provides a complete competitive analysis of the frozen bakery products key players with their detailed profiling that includes their financial performance, geographical focus, market share and key business growth strategies adopted by them such as acquisitions, new products, investments & expansion, and agreements.
Developments in processing technology facilitates to serve wider markets as manufacturers are able to transport frozen bakery products to longer distances and therefore cater to geographically wider markets. Cold chains, temperature controlling, and tracking devices are some of the new processing technologies that are estimated to further intensify competition, both from domestic producers serving distant markets and from increasing imports. Developing countries presents a feasible market for manufacturers, as these regions are relatively unexplored and are evolving as potential markets with the abundant availability of raw materials.
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