The report titled “South Africa Dairy Products Market Outlook to 2020 – Innovation Coupled with Acquisitions by Dairy Product Manufacturers is Likely to Drive Market” provides a comprehensive analysis of the dairy product market in South Africa and includes the market share contributed by the sales of different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder. The report will help readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will aid existing dairy product market players, wholesalers, dairy co-operatives, and the new entrants to align their market centric strategies according to ongoing and expected trends in the future.
South Africa market has showcased decline in the historical period owing to the falling per capita consumption rate. To sustain in the declining market, players operating in the South Africa dairy product industry have focused their attention towards innovation and new product development. The market players have launched various new flavors of yoghurt and ice cream, UHT and long life milk and dairy products with high nutritious value to attract more number of consumers. The major example of such innovative product launch was noted down by Fairview Wine and Cheese. The company launched natural yoghurt for health cautious people residing in the country.
The market players are also observed to focus on mergers and acquisitions to expand their market share in the market. The major instance for such acquisitions could be listed as R&R ice cream merger with Nestle South Africa ice cream in March, 2015. These acquisitions and mergers are expected to consolidate the market during the forecast period with less number of organized players operating in the market.
In 2015, on the basis of products, processed milk market has been reported as the highest contributor to the overall dairy product market of South Africa. Favorable weather conditions in coastal regions of the nation and accessibility to high quality natural and artificial pasture coupled with adaption of latest hygiene milking techniques by the local dairy farmers is assisting farmers to produce large quantity of milk in the country. Moreover, modernized techniques have also reduced the wastage and contamination risk during milking process at dairy farms, which has resulted South Africa to record increased milk production in the last 3 years. Increased milk production has helped milk processors in nation to lower per unit price of processed milk which motivated the lower income group people in the nation to easily afford processed milk in their regular diet, hence advocating the reason for high share of segment in the market.
Key Topics Covered in the Report:
For more information about the publication, refer to below link:
Ankur Gupta, Head Marketing & Communications