Global coconut water market to cross US$ 5 billion by 2021, growing at a CAGR close to 21%
Coconut Water Market – Report Insights
Coconut water refers to the inside liquid ofcoconut that are extensively found across the world. It is a fresh fruit juice extracted from tender, unripe (green) coconut. It is a popular refreshing juice widely consumed in tropical countries due to its amazing health benefits.
The report “Global Packaged Coconut Water Market – Strategic Assessment and Forecast 2017-2022″ provides the in-depth analysis ofthe worldwide packaged coconut water market. The report considers the present scenario ofthe coconut water market and provides the market size, growth, trends, drivers challenges, key geographies and profiles the major and emerging vendors ofWorldwide packaged coconut water market.
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Scope ofthe report
The market research report provides the details ofthe market size in.
This market research includes a detailed market segmentation by
By Packaging Type
Paper and Paper Board
By Product Type
By Distribution Channels
Hypermarket and Supermarket
Middle-East and Africa
Other Countries in (APAC)
Coconut Water Market – Market Size and Dynamics
Analysts at Publisher estimate the global packaged coconut water market to cross US$ 5 billion by 2021, growing at a CAGR close to 21%. The packaged coconut water market is set to increase in terms ofboth volume and revenue. Coconut water market has witnessed tremendous growth over the past 5 years with the consumption volume growing manifold in various geographies.
Coconut water is usually packed in three major modes; metal cans, tetra pack and plastic bottles. Each packaging mode has its own set ofadvantages and disadvantages and are usually suitable for a particular variant or a geography. A clear description ofthe various packaging types and materials is provided in the packaged coconut water market research report. Plastic and paperboard remain to be the major packaging material constituting more than three-fourth ofthe usage. The share ofplastic, paper and paperboard in packaging ofcoconut water is set to grow and outperform metal over the forecast period.
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Coconut water is majorly available in two variants in the market; sweetened and unsweetened. Sweetened variants constituted more than half ofthe packaged coconut water market in terms ofvolume in 2016 while the remaining is unsweetened or negligibly sweetened.
Packaged plain coconut water stands to be the closest alternative to tender coconut water as the nutrient value almost remains the same. With increased growth and entry ofplayers into coconut water market, there has been a rise in product depth wherein vendors are increasingly experimenting with the flavoured formulations to gain a competitive advantage. The sales offlavoured packaged coconut water is estimated to excel during the forecast period.
Coconut Water Market – Trends, Drivers and Challenges
Coconut water is packed with various nutrients including Amino acids, antioxidants, Vitamin B-Complex, Calcium, Potassium, Magnesium, Manganese and Zinc and can potentially boost immune system and exhibit anti-aging and anti-cancer effects. Demand for coconut water has become a great craze, especially in certain developed markets, owning to its multiple health benefits. Coconut water, on account ofcontaining lower calories than juices while offering better health benefits is being preferred by health-conscious urbane audience. The demand for carbonated drinks is witnessing a steady downturn because ofobesity concerns and increased health awareness.
Global consumption ofcoconut water has jumped by as much as 40% over the period 2013 to 2016 driven by a rapidly growing consumer demand for healthier substitutes to carbonated drinks. This trend expected to remain the same going forward driven by a rise in availability ofthe product and a growing health awareness among consumers worldwide.
Radically Changing urbanization and change in food consumption habits is one ofthe major factor driving the demand ofcoconut water. Growing health awareness among consumers both in the developing markets and developed economies thereby is catalysing the packaged coconut water market as it is considered as an healthier alternative compared to other carbonated beverages. Packaged coconut water is well positioned to capitalize upon the trend ofincreasing temperatures on account ofits strong association ofbeing ‘natural’ with minimal processing and perceived relative health benefits over traditional carbonated drinks.
Risk ofsubstitution by electrolytes, sports drinks, packaged green tea and low calorie carbonated drinks is among one ofthe major challenges to the packaged coconut water market discussed in the report.
Coconut Water Market – Geographical Analysis
The report includes the market analysis ofpackaged coconut water market in different regions such as North America, APAC, EMEA and Latin America. The report outlines the major market share holder and the market size analysis ofall the regions and provides the market size and forecast ofkey countries.
In developing countries, such as India, China and Indonesia that host one-third ofthe world’s population, both the coconut production and consumption are significantly high. Eight out ofthe top ten coconut producing countries in the world are in APAC. The region is a clear market leader when it comes to the production ofcoconut. Also The APAC region is expected to hold a significant position in the consumption ofcoconut water by 2022,which is close to 680 million litres.
There has been an increased interest for packaged coconut water especially in UK, Germany and Italy. Africa on the other hand represents a small consumption market for the product is a large potential supplier oftender coconuts on account ofvast land resources and availability ofagrarian-dependent workforce. US remains the undisputed market leader when it comes to the consumption size ofthe packaged coconut water in North America region.
Coconut Water Market – Market Share and Key Vendors
This market research report profiles the major companies in the packaged coconut water market and also provides the competitive landscape ofkey players. Within the report covers the entire packaged coconut water market outlook regarding the value chain operating within the market. Market is set to expect the entry ofmajor FMCG companies and big retailers looking forward to launch coconut water on their own labels; Majors such as PepsiCo, Coca Cola and Vita Coco are expected to commit investments to the tune of$1 billion over the forecast period. Major vendors included in the report are
Amy and Brian Naturals
Other vendors mentioned in the report are C2O, C-Coconut Water, Chi, COCO Libre, Cocojal, Ducoco, FOCO, H2coco, Invo Coconut Water, Taste Nirvana.
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