The Real Reason Why Chick-Fil-A Crushes Their Competition Has Little To Do With Their World-Famous Chicken Sandwich

In 2015, Chick-fil-A generated more revenue per restaurant than any other fast-food chain in the US. The chain’s average sales per restaurant reached nearly $4 million.

I’ll be honest. I like chicken, I truly do, but while Chick-fil-a is known for their quality they are not known for their variety. In fact, two beloved items, the chicken salad sandwich on toast and the side of coleslaw, were recently removed from their product offering lineup. Two terrible decisions in my opinion. So why do I return to Chick-fil-a over and over to eat basically the same thing every time?

“And they spake unto him, saying, If thou be kind to this people, and please them, and speak good words to them, they will be thy servants for ever.” 2 Chronicles 10:7 (KJV)

It’s because the people there are nice, attentive, they look me in the eyes and sound like they mean it when they tell me to ‘have a blessed day’. That gives me confidence with the things that I can see, as well as the food being prepared in the kitchen that I can not see, is being done according to a high standard of quality. Compare that to the last time I went to Taco Bell, and the person taking my money didn’t look me in the eye, didn’t say thank you, didn’t say goodbye, and didn’t stop her side conversation with a fellow worker. Are you listening, Charlie Bell?

A little kindness and sincerity goes a long way in life, and in the fast food world, it’s a million dollar difference.

Chick-fil-A is beating every competitor by training workers to say ‘please’ and ‘thank you’

FROM BUSINESS INSIDER: The secret to Chick-fil-A’s success is as simple as saying “please” and “thank you.” The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine’s annual drive-thru report released on Monday.

Employees at Chick-fil-A were the most likely of the 15 chains surveyed to say “please” and “thank you,” and to smile at drive-thru customers. Chick-fil-A workers were also as the second most likely to have a “pleasant demeanor,” only topped by the up-and-coming fast-food chain PDQ.

According to the report, Chick-fil-A employees said “thank you” in 95.2% of drive-thru encounters, based on data from nearly 2,000 visits to 15 restaurant chains. For comparison, KFC had a “thank you” rate of 84.9%. McDonald’s rate was 78.4%, putting it in 14th place out of the 15 chains analyzed.

“It’s all about speed and accuracy, but we know our customers appreciate that we can be nice while being fast and accurate,” Mark Moraitakis, senior director of hospitality and service design, told QSR. “Eye contact and smiling go a long way in the drive-thru experience.”

Chick-fil-A has taken pains to make its drive-thru strategy as customer-friendly as possible, reports QSR. The chain has dedicated drive-thru teams, made up of compatible Chick-fil-A employees, and sends employees with tablets out to the drive-thru lane to take orders when lines begin to form.

While small pleasantries are easy to dismiss in the multi-billion dollar restaurant business, these little things have played a key role in setting Chick-fil-A apart from the competition.

In 2015, Chick-fil-A generated more revenue per restaurant than any other fast-food chain in the US. The chain’s average sales per restaurant reached nearly $4 million.

Meanwhile, the average KFC sold $1 million in 2015.

Analysts have said that customer service is key to Chick-fil-A’s success. Superior customer service drives higher sales per unit, contributing to the chain’s ability to generate greater revenue than chains such as KFC, Pizza Hut, and Domino’s with more than twice as many US locations.

SAY NO TO MSG, CFA: Sadly, the MSG that is used in all of Chick-fil-A’s fried chicken is the second ingredient. Of the five ingredients in the seasoning, MSG is listed second (after salt). This means there is more MSG in the seasoning than there is sugar, spices, and paprika. Double blind studies also found that MSG exposure caused muscle tightness, fatigue, numbness or tingling, and flushing in sensitive people.

According to Chick-fil-A, the chain has the upper hand when it comes to customer service because it invests more than other companies in training its employees. The chicken chain’s unique business structure, in which each franchisee is only allowed to open one Chick-fil-A location, further allows for more hands-on supervision and training. SOURCE

Chick-fil-A to become nation’s third-largest fast food restaurant

Chick-fil-A is cashing in. A new 2017 sales report shows the king of chicken is rolling in the dough and is far exceeding its rival fast food chains like McDonald’s and KFC.

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