“Try Before You Buy”: Amazon Launches Assault On Clothing Retailers With Prime Wardrobe

zerohedge.com / by Tyler Durden / Jun 20, 2017  12:25 PM

On Tuesday, in its attempt to corner the last elusive space of the retail market – clothing –  Amazon announced the launch of Prime Wardrobe, “A New Fashion Platform” which will be included in current and future Prime memberships, Amazon said on its website. Essentially Prime Wardrobe will allow users to try clothes on before they buy and receive discounts.

This is how Amazon’s latest service, currently in beta, will work according to TC:

• Buyers will pick at least three items from over a million Amazon Fashion options including clothes, shoes, and accessories for kids and adults to fill up your Prime Wardrobe box. Brands available include Calvin Klein, Levi’s, Adidas, Theory, Timex, Lacoste, and more.
• Once the Amazon Prime Wardrobe box arrives, you can try on the clothes for up to seven days. Then you either schedule a free pick-up or drop the resealable box with its pre-paid shipping label at a nearby UPS to return whatever you don’t want. Keep three or four items from the box and get 10% off everything, or keep five or more for 20% off. You only pay after for what you keep, with no charge up front. Amazon Prime Wardrobe is free for Prime members with no extra fees.

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