Honoring Bacardi’s Sustainability For National Rum Day 2018

I find a lot of Rum liquor bottles on the beach, I thought I would do a post on a sustainable rum company, Barcardi. I am not a Rum drinker, but there are a few things to really lap up at Bacardi: They are independently owned and operated. This mean they are not beholden to shareholders and can do what they want!!!

So for National Rum Day August 16, 2018…

I Just Got To Eco You

• Rum is made from sugar cane juice or its by-product called molasses
• Taken in moderation a 1.5 cup of rum can help you sleep at night.
• It has been said, small quantities of rum can help prevent the common cold.
• In small quantities, rum can help with muscle pain.
• Rum can help with heart problems,  peripheral artery diseases and act as a blood thinner
• Rum can be great for preventing Alzheimer’s disease
• Rum can even help to prevent Cancer.
• Rum can help prevent osteoporosis and assist in alleviating arthritis.
• Since 2002, tequila volumes have grown 121%, an average rate of 5.8% per year
• 2016, 15.9 million nine-liter cases of tequila were sold in the U.S., according to Distilled Spirits Council.

That said Bacardi was founded in 1862 if you can believe that! On their website they have a whole heritage story, which is quite interesting. But I was impressed by their sustainability initiative. This family owned and operated company has started an environmental initiative called “Good Spirited’ to be fully implemented by 2022. 

(Press Release 2014 ) Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged – it’s expected. Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices and 27 manufacturing and bottling facilities, touching each employee. “Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” says Ed Shirley, President and CEO of Bacardi Limited, the world’s largest privately held spirits company. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

Since the Company began tracking its global impacts on the environment in 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent. Some sustainable projects to date include using wind power for BACARDÍ rum in Puerto Rico, repurposing water used to clean barrels, mulching retired barrels for use on landscaping, switching from fossil fuel to hydro energy for MARTINI vermouth production in Italy, transforming leftover botanicals into fertilizer and livestock bedding, creating an energy efficient blending and shipping center in Scotland for DEWAR’S and WILLIAM LAWSON’S Scotch, and transforming the historic Laverstoke Mill in England to a green-certified distillery for BOMBAY SAPPHIRE gin that will be powered using biomass and hydro-electrical energy sources.

“Bacardi considers global environmental innovation part of its DNA,” says Eric Kraus, Senior Vice President, Chief Communications and Corporate Affairs Officer, who leads Bacardi corporate social responsibility initiatives. “Our goal is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.” Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform, Good Spirited: Building a Sustainable Future, reinforces the Company’s years of leadership in corporate social responsibility – and sets specific, new goals in three vital areas:  Responsible Sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers.

In Fiji, a source of high quality sugarcane molasses, Bacardi currently supports model, sustainable sugarcane farms that take measures to protect the islands’ Great Sea Reef. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make BACARDÍ premium rums from certified, sustainable sources – and 100 percent by 2022. This pledge from Bacardi is an industry first.

Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10 percent and achieve 15 percent by 2022. Bacardi collaborates with its partners – including glass and paper suppliers – to make packaging more environmentally friendly. 

Operational Efficiencies: Bacardi continues to focus on reducing water use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent. The Company further seeks innovative treatments for water left over from production. In addition, Bacardi aims to eliminate landfill waste at all of its production sites by 2022. At the world’s largest premium rum distillery in Puerto Rico, demolition crews recycled more than 150 truckloads of concrete without sending any debris to landfills. The concrete is being reused in the construction of new blending facilities. 

Bacardi Limited is the only major spirits company to be certified with the internationally-recognized management systems for quality, environment, health and safety – for all its production facilities globally – created by the Occupational Health & Safety Advisory Services (OHSAS) and the International Organization for Standardization (ISO). The prestigious achievement places Bacardi Limited among an elite group of the world’s best-run companies.

Part of the passion is involvement by nearly 6,000 Bacardi employees around the world. As part of the new sustainability platform, employees can track their personal progress at home and at work in caring for the environment – from turning out lights when leaving a room to driving more fuel-efficient cars. “We’re leading by example, building consumer confidence and trust. Our customers can enjoy our top-quality spirits brands knowing Bacardi cares a great deal about the environment, our suppliers and our employees,” adds Shirley. 

In addition in 2016 Bacardi initiated a No Straw Movement and supports the Miami is Not Plastic campaign.

They have also help to plant trees and are active in philanthropy and their community. See their Corporate Sustainability here.

For total transparency they list nutritional information on their website along with calories.. who does that!

I am so impressed, that I might have to start drinking Rum or a least support their liquor companies. (Patron Tequila, Grey Goose vodka, Bombay Sapphire, Dewars, Martini, and tequila maker Cazadores and Corzo.) This is such a refreshing change than listening to Trump tout ‘Clean Coal’ (an oxymoron) and these greedy oil drilling, polluting companies (ExxonMobil, Shell, BP and Chevron) What would happen if more companies did business like this?

Happy Rum Day to all and only

Resources

Good Spirited Sustainability Initiative 

Drink Wire: Health Benefits of Rum

Liquor Industry Sales 2016

RumDay