In July 2016, Syneron Medical Ltd, revealed that the U.S. Food and Drug Administration (FDA) has approved its non-invasive fat reduction device. The device which is termed as UltraShape Power by the company, helps to reduce the abdominal circumference by 32% by fat cell reduction or destruction. The device uses pulsed mechanical ultrasound energy that destroys unwanted fat. According to the founding director of the company, Suzanne Kilmer, the new device is a good example of the technological advancement made in non-thermal focused ultrasound for fat destruction. High acoustic energy that is deployed via transducer enables the device to target small and large pockets of fat with minimum increase in tissue temperature which ensures a comfortable treatment experience. The ultrasound energy Owing to the success of the device in the U.S market due to its strong non-invasive fat reduction capability, it is gaining popularity in other regions such as Canada and Mexico as well. The new product will enable the company to establish itself in the global non-invasive fat reduction market.
In September 2016, Sherwood Aesthetic Medicine announced that it will offer a new non-invasive fat reduction product termed as Sculpsure®. The new product is a breakthrough device to reduce stubborn fat in areas near the abdomen without undergoing surgery or downtime. Dr Wendy Abraham, Naturopathic Physician, Sherwood Aesthetic Medicine, will host an opera house on October 5 to introduce the new technology that can get rid of excess fat in a record time to the public. The event will showcase the product along with live demonstration to give the public a clear picture of its functionalities. Sculpsure is an effective and reliable light-based procedure that accurately targets the fat cells under the skin, destroying around 24% fat in just over 25 minutes. The treatment is easy on the body, which enables patients to recover at a brisk pace and continue with their daily activities. The non-invasive procedure with fit into the lives of patients easily and will help them achieve satisfactory results without any surgery.
In the first half of 2015, FDA approved Cynosure’s ScuplSure for non-invasive fat reduction. The device was launched in the second half of 2015. John W. Decorato, M.D., research consultant at Cynosure threw light on the technology and explained that it relies on controlled hyper thermic. The basic principle is similar to CoolSculpting that has been developed by Zeltiq’s but the latter uses cold to destroy fat cells, while the former uses heat to achieve the same. Both the devices were cleared by the FDA and have been effective in dealing with fat reduction.
In September2016, Fresh Start MedSpa became the fir MedSpa in Arizona and The U.S that offers a new treatment known as Fusion Contouring™. It is a non-invasive treatment that is a combination of two proven non-invasive procedures, such as CoolSculpting® that reduces fat and skin tightening that tightens the skin where the fat reduction has taken place. Future Contouring™ is a safe revolutionary technology for safe, simple, and cost-effective fat reduction. It uses a unique synthesis of radio frequency (RF) and magnetic pulse to achieve satisfactory results for areas where the fat reduction took place. The cutting-edge technology will assist in reducing fat and without and surgery and pain. The procedure is fast and improves the texture and the quality of the skin.
The non-invasive fat reduction market will see a growth in the next decade owing to the entry of several cost-effective and reliable treatment procedures. The adoption rate in western countries is high due to technological advancements in the region. Research and development will further help the growth of the market worldwide.