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Rise in Social Media as Marketing Channel and Growth of Destination Spas in Qatar to Boost the Wellness Industry: Ken Research

Wednesday, October 19, 2016 3:07
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Several players in the cosmetics product and fitness clubs market are trying to establish closer connections with their customers by routing the communication through social networking sites. Generally, it has been observed that young customers are extremely amenable for one to one communication preferably in Arabic and usually spend about two to three hours on the internet daily. Therefore, many players have also come up with an extensive range of social media advertising plans in order to connect closely with the customers and improve their penetration.

Pharmacies have also been emerging as one of the major distribution channel for wellness products in Qatar. Pharmacies have been the growing preference for the distribution of beauty and cosmetic product manufacturers rather than the general retail outlets. This is because the sale of these products through pharmacies helps to build up a perception in the mind of the consumers of the product to be medically safe.

The increase in the number of tourist arriving in the country over the past few years has surged the demand of the star hotels in the country. This resulted to an increase in the number of Hotel Spa/salon centers in the country. The number of tourists had increased from 1.7 million in 2010 to 3 millions in 2015. The upcoming FIFA world cup in 2022 will increase the number of tourist arriving in the country resulting in the increase in the wellness industry. The rising number of tourist in the country and increasing demand of day & destination Spas in the country has led to the expansion in destination spa business in the country.

Recently, GOCO Hospitality chain has established a destination spa center (Zalal wellness Destination Retreat) in close association with Qatar foundation and Msheireb properties. It is most likely that more new destination spas would come up in the country with an expected increase in the number of tourists travelling to Qatar. Moreover, these spas offer holistic wellness programs such as naturopathy, emotional well being and nutritional cuisine offering.

The increase in prominence of international brands in the country had influenced the female population to buy premium and niche wellness products. The females in the country are majorly influenced by TV celebrities and in order to get the similar looks, they buy costly and branded products. Also, the increase in the demand for male grooming products over the past few years in the country had accelerated the size of the wellness products industry in the country.

Many international brands in the country are expanding their business by opening new outlets in the country. They are also expanding by increasing the number of offerings to the customers in the country. Many international players in the country are planning to open their manufacturing plant in the country and the existing ones are planning to increase their production capacity in order to tap the increase in demand of wellness products in the country. In past few years, many international brands have entered in the country for wellness services segment as well.

The wellness centers in the country should offer different types of integrated services under the same roof such as yoga, gym, zumba and others in the same fitness clubs and hair treatment, facial treatment, make up services and others under the same spa/salon center, according to Research Analyst, Ken Research.

The report titled “Qatar Wellness Market Outlook to 2020 – Rising Tourism Industry and Prevalence in Lifestyle Diseases will drive the Market” provides detailed overview on the wellness market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for fitness centers, spa/salon centers, personal care products exporter, retailer, manufacturer and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

To know more on coverage, click on the link below:


Ken Research

Ankur Gupta, Head Marketing & Communications

[email protected]



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