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Narcos Try Taking Advantage of Their Fame

Friday, January 10, 2020 20:51

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Video translation is as follows:

Issa Osorio: Sculptures, candles, bracelets, caps, shirts, ornaments, and even amulets. This is the business of narco culture in Mexico.

Male Vendor: Many people identify themselves or let themselves be guided by these characters.

Issa Osorio: The business of making the names of the narcos a brand begins with the same leaders of the cartels. For a few years, Rafael Caro Quintero, Joaquín El Chapo Guzmán, Ernesto Fonseca Carrillo, and even the so-called boss of bosses Miguel Ángel Feliz Gallardo have sought to register their names, nicknames, faces, and even signatures as trademarks before the Instituto Mexicano de la Propiedad Industrial (IMPI).

Enrique Ortega: Unintentionally, you are glorifying them.

Issa Osorior: For this expert it’s considered reverence that many drug traffickers have a name and surname in spite of being responsible for the violence that has plagued Mexico for several years.

Enrique Ortega: They are public figures. So, naturally the next step is why not register our trademark if artists, producers, and singers, are able to register their names?

Issa Osorio: In 2011 a daughter of El Chapo Guzmán and in 2014 Emma Coronel, wife of the capo, tried to register the brand of Guzmán Loera. None succeeded. Despite this, Chapo 701 is a clothing brand marketed by Alejandrina Guzmán.

701 is the number with which Joaquin El Chapo Guzmán appeared in Forbes magazine as one of the richest men in the world. And since then that number appears on various objects like these. So far no drug lord has managed to register his own brand.

Sol Prendido Borderland Beat Source

Source: http://www.borderlandbeat.com/2020/01/narcos-try-taking-advantage-of-their.html

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