Earlier this week, the World Health Organization (WHO) released a report, “Fiscal Policies for Diet and Prevention of Noncommunicable Diseases,” that suggests countries around the world should enact exorbitant taxes on soda—as high as 50 percent—”and other foods and beverages high in sugar, salt and fat” as a means of combating obesity and other diet-related diseases. The report also urges governments to adopt subsidies to make fruit and vegetables less expensive to purchase.
Berkeley, Calif. was the first U.S. city to pass a tax. Philadelphia adopted a soda tax earlier this year, though that tax, a cash grab on the part of the city—and one for which the city’s been sued by beverage makers and distributors—was intended to add to the city’s coffers rather than to combat obesity. San Francisco, Boulder, Colo., and several other cities around the U.S. will vote on local soda taxes next month. The regulatory momentum, it seems, is on the side of soda taxes. Why, though? Baylen Linnekin explores.