Latest industry research report on Serious Games Market. Serious games are digital applications designed for the purpose of education with fun. The primary function of serious games is to provide knowledge, train, inform, memorize, and teach end users, rather than mere entertainment. It enables advertisers to optimize brand awareness by increasing receptiveness of message, target more audience, and generate additional traffic to their websites. It also helps students to learn with fun as it bridges gap between theory and practical. Serious games are also used in inspection, technical training, competency evaluation, fault finding & rectification, and other applications.
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Increased need for user engagement across enterprises, growing usage of mobile-based educational games, and improvement in learning outcomes are factors propelling the growth of the market. While, improper game design and lack of awareness about serious games hinder growth of the market. On the other hand, large-scale digitization and emergence of social networks pave new opportunities in the market.
The world serious game market is segmented based on vertical, application, platform, end user, and region.
The Serious Game Market By Vertical
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The Serious Game Market By Platform
The Serious Game Market By Application
The Serious Game Market By End User
The Serious Game Market By Geography
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