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Chinese Home Appliance Market Analysis & Forecast May 2016 Report

Wednesday, October 19, 2016 5:16
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Operating revenues of the Chinese home appliances industry totaled between1.45 trillion (US$22.3 billion; US$1 =6.5 RMB) and 1.46 trillion RMB (US$22.5 billion) in 2015, representing 2%-3% year-on-year growth. The growth was attributed mainly to the price reduction of raw materials and effective corporate transformations and upgrades. Export value of the Chinese home appliance industry is estimated at 56 billion RMB (US$8.6 billion) in 2015, breaking the record high again.

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 According to, the combined market value of China’s home appliance online retailers also hit a new high in 2015 to approximately 300.7 billion RMB (US$46.3 billion), up 49% year-on-year. Of total market value, large-sized home appliances, comprising of LCD TVs, air conditioners, refrigerators, and washing machines, totaled 86.2 billion RMB (US$13.3 billion), accounting for 29% of total market value.

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This research focuses on the Chinese home appliance market and industry in four major categories: washing machine, refrigerator, air conditioner, and LCD TV.
Sales volume of international and Chinese home appliance brands, including their market share ranking across these four categories.

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Detailed sales volume share rankings of international and Chinese home appliance branded models, touching on model number and average selling price.
Export/import volume and value of home appliances related to these four categories
The research is conducted based on primary data obtained through interviews and secondary information of shipments and sales disclosed publicly by Chinese government institutions such as National Bureau of Statistics and General Administration of Customs, international and Chinese branded vendors and channel distributors in China.

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