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Research Analysis on A Deep Dive into OPPO Smartphone Product and Market Strategy

Thursday, October 20, 2016 2:41
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(Before It's News)

The smartphone market in China was getting close to saturation point in 2015, losing quite a bit of growth momentum compared to the previous years. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China. This research provides insight into the latest developments in the Chinese smartphone market and the product and market strategies that Oppo has taken to become what it is today in the smartphone market.

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List of Topics

Latest development of the Chinese smartphones and includes Chinese brands’ shipment volume and share in the global smartphone market in the past few years
Accumulated 3G/4G subscribers in China on the quarterly basis from 2013 to 2015
Analysis of Oppo’s product strategies, touching on its major customer base, pricing strategies, product specs and features
In-depth analysis of Oppo’s three market strategies: celebrity marketing, sponsor marketing, and retail marketing

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Table of Content

1. Overview of the China Smartphone Market and The Rise of Oppo 
1.1 Rapid Rise of Chinese Smartphone Brands in the Worldwide Market 
1.2 Chinese Smartphone Market is Getting Close to Saturation Point 
1.3 Oppo Comes to the Fore in the Chinese Smartphone Market 
2.Oppo Smartphone Product Strategy 
2.1 Oppo’s Smartphones are Designed with Female Consumers in Mind 
2.2 Oppo’s Prices Are Not the Most Attractive among Smartphones With Similar Specifications 
2.3 Oppo Uses Mid-To-High End Pricing Strategy and Product Differentiation To Attract Female Consumers 
2.4 Super Slim Chassis, Rotating Cameras and Flash Charging Technology Bring Significant Improvements 
2.5 Oppo Focuses On Product Safety and Ease-Of-Use to Enhance User Experience 
3. Oppo Smartphone Market Strategy 
3.1 Celebrity Marketing: Using Famous Figures to Endorse Products 
3.2 Sponsor Marketing: Sponsoring Trendy Fashion TV Shows and Urban Comedy Films 
3.3 Retail Marketing: Setting Up Physical and Concept Stores 
4. Conclusion 
4.1 Oppo Has Come to the Fore by Targeting Female Consumers And Establishing Physical Stores 
4.2 Foreign Companies Should Consider Aligning Their Business Strategy for Specific Markets 
List of Companies 

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