Driven by passion and efforts made by many global companies to use mobile payments, there are an increasing number of Taiwanese companies rushing into the arena and launching corresponding services.
This report provides an overview of statistical outcomes of a survey conducted by MIC (Market Intelligence & Consulting Institute) to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments; examines the satisfaction levels of mobile payment users in an attempt to provide a demand-side analysis of mobile payments in Taiwan.
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Table of Content
1.Development of the Taiwanese Mobile Payment Market
1.1 Research Methods and Participants
1.2 Analysis of Taiwan Consumer Mobile Payment Preferences
1.2.1 Preferred Payment Method by Transaction Type
1.2.2 Mobile Payment Distribution by Age Group
1.2.3 Intention and Preferred Payment Methods
1.2.4 Consumer Preferences by Security Identification Method
1.2.5 Influence Factors of Mobile Payments
2.User Experience Analysis
2.1 Purchase Times and Amounts of Mobile Payments
Finding #1: Consumers’ Perceptions of Mobile Payments Growing Strong
Finding #2: Millennial Consumers to Change the World of Mobile Payments in Taiwan
Finding #3: Security Remains a Key Concern for Mobile Payment Users and Non-users
Finding #4: Core Users Contribute Nearly 50% of Taiwan’s Mobile Payment Market
Glossary of Terms
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