Digital Signage is a powerful communication tool that uses technologies including LED, LCD, and projection to display digital images, information, and videos. Different technologies are utilized, including context-aware, interactive, and others, for communication with other devices.
In interactive technology, users can interact with displayed content through touch screens, body sensors, or smartphones. In context-aware technology, sensors, RFID, cameras, and others are used to track real-time information, deliver relevant messages, and display demographic data.
Three-Dimensional Screens, Holographic Displays, And Water Screens are new technologies implemented in digital signage.
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Technological advancements; growth in demand across public & private sector; and rise in adoption in retail, banking, and transportation sector drive the global digital signage market.
In addition, rise in government expenditure to improve public communication infrastructure and increase in investment in production of interactive displays with NFC capabilities supplement this growth. Integration of biometric technology with digital signage is anticipated to create numerous opportunities in the industry.
The Global Digital Signage Market is Segmented based on Application, Display Technology, And Geography.
Based on Application, the market is divided into
Based on Display Technology, it is segmented into
· Front projection
Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Key players operating in the industry are
· Panasonic Corporation
· Cisco System Inc.
· Polk Audio
· BrightSign LLC
· Scala Inc.
These players have adopted Expansion, New Product Launches, Collaborations, Partnerships, Joint Ventures, Mergers & Acquisitions, and other strategies to gain a strong foothold and sustain in the global market.
The company was found with an initiative to bridge the gap between enterprises and global opportunities. It is driven by the sole motive to build an effective channel to communicate up-to-date qualitative and quantitative market intelligence with all-scale participants.
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