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Breaking news is that mainstream media is on the ropes and close to being counted out. According to the noted blogger Don DeBar, “The media has essentially rendered itself irrelevant in the minds and the opinions of a large majority of Americans. I am talking about the American media from CNN to FOX [News] and even including some of the so-called progressive media, like Democracy Now and Pacific Radio, where people do not look to them anymore for authoritative information.”

Recent studies reveal that alternative media is now thought to be more credible than mainstream media. An irony is that whilst CNN and ABC News are the most watched channels in the U.S Americans place more trust in Britain’s BBC and The Economist. Not good news; most Brits consider the BBC to be heavily biased.

The Economist too has misplaced confidence in its credibility rating. This was humorously evident when Press Officer Will Stevens based at the U.S. Embassy in Moscow decided to conduct a Twitter poll. He invited his 1,600 followers to decide whether they believed Russia Today’s version of events or those of The Economist. It was an epic Fail: 617 voted for RT and 43 re-tweeted for The Economist.

Sales of British newspapers are plummeting by half a million each year. It seems that in desperation to stem the haemorrhage media coverage is moving from the sublime to the ridiculous. The only informative or humorous news is to be found not in newspaper content but in readers’ replies.

The Daily Mail and others in the red-top tabloid stable have only themselves to blame if dwindling numbers of readers poke fun at their newspaper’s triviality, sensationalism or poor journalism. Today’s Daily Mail headline is orgasmic in its frenzied excitement at Britain winning a Bronze Medal at the Olympics. Let’s get out the kiss-me-quick hats, the bunting and why not also organise street parties. The next headline is a real attention grabber: It asks, ‘Should we be Brushing our Teeth Three times Daily.’ This is mainstream media news on the day that British troops invade the sovereign state of Syria in defiance of international law.

Britain’s top red top tabloids top the three biggest dead drops. The Sun, Daily Sport and Daily Record all reported doomsday 10% year-on-year drops in readership. Daily Mail sales have fallen 25% since 2010 whilst its debt rose by £199 million to £722 million.  The Daily Telegraph lost a calamitous 40.6 per cent drop in readers whilst The Times is down 35.5% and Financial Times is down by 51 per cent. European media is also suffering an irreversible loss of credibility, prestige and readership. According to TrafficEstimate.com Germany’s Der Spiegel lost 14.6% of its traffic over the course of the last year.”

International media watchdog News Literacy Centre advises readers: We recommend what is known as VIA: Is the story verifiable, independent and accountable?  Without it you are in the realm of speculation, opinion, propaganda, advertisement or something else.”

The Fifth Column: Stimulating journalist, Michael Walsh shuns political correctness. His newspaper columns are popular because of his engaging writing style, élan and incisive Oscar Wilde wit.

http://www.amazon.com/Fifth-Column-Stimulating-journalist-correctness/dp/1505235308/ref=sr_1_1?s=books&ie=UTF8&qid=1470749884&sr=1-1&keywords=The+Fifth+Column+Michael+Walsh

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    Total 12 comments
    • apache5

      lots of people are waking to the fact that the MSM is CONTROLLED and not factual or it is SLANTED to persuade people to a biased opinion!

    • dianecee

      I have to see it to believe it nowadays. I do not read the printed word unless it comes from a viable source. It may be a good idea to prepare to open a news factory that is based on factual reporting now that a great American such as Trump will shut down the liars.

    • Anonymous

      It’s right in front of our eyes to see, instead over covering what is really important to ordinary people we see daily parroted stories about trivial things.

    • Mike Walsh

      Thank you everyone. Mike at [email protected]

      • deano

        Good article. But we know its been infiltrated by the CIA long ago >Operation Mockingbird

        Everyone lost TRUST when the whole reason for IRAQ 2, (Weapons of Mass Destruction), were NOT found.

        Unless that FOX News Panel ” Lets drop a Drone on Assange in London Embassy”, faces charges of Inciting MURDER on National TV…….How can we trust any of it?

        I used to like “John Pilger”. A real investigative reporter, that always showed both sides of the story,,,,,
        now, apparently he is a “Holocaust Denier”.
        Since one needs a Degree(Uni) to even become a “journo”….who runs the Unis?

        EMERITUS PROFFESSORS. Banning books like those of Galileo, or H.G. Wells…….whose Sci-fi(war of worlds) is shoved down our throats, but when he was “Allied War Propaganda Minister” he found out about the Catholic church, stating “Why Dont we Bomb Rome?”……
        How many MARYlanders know of his other Book?

        CRUX ANSATA: An Indictment of the Roman Catholic Church

        Would you do an article on this Mike?……..be careful, we all know PEDOPHILE Priests can escape the Law………you now have St THERESA as the head of UK, the same ilk as lady Butler-Sloss, the judge on “Sex Abuse” in the Church of England…….

        • Mike Walsh

          I did do an article once on The Untouchables. As for John Pilger, yes, but remember he is an INVESTIGATIVE journalist. Those who do not claim to be ‘deniers’ are concerned at how much the holocaust is being shamelessly milked for all its worth. Those dismissed as deniers are often INVESTIGATORS who investigate fraud. But, like paedophilia ia, few dare to touch such a hot potato.

    • MODERNMINUTEMAN

      6 families own all the info that Americans get outside of the internet controlled by the NWO(CFR, TRILATERAL COMMISSION,U.N. ETC)

    • desertspeaks

      all the propaganda, indoctrination and lies you can stand, just watch/listen to/or read any msm and you too can become a mindless cog!
      They call it PROGRAMMING for a reason folks!

    • DISPENSER

      You cannot underestimate the average person. The average person never realizes, that if the surf the major news networks, you hear the same story, in the same words as every other network, but read by different people. I have wondered for decades who that one person is, that writes the news? It is difficult for most people to realize they are being subjected to social engineering, and propaganda, under the guise of news, when all the networks say the same thing.
      To be fair, it takes an open mind, the realization, you are being lied to, and a bit of work, to attempt to find out the truth. You then need to almost have a 6th sense to weed out the truth from the BS. Reading BIN us a good example.

      • Mike Walsh

        THE IMPORTANCE OF DISINFORMATION In times conflict disinformation campaigns are as important as one’s own propaganda. Deception via false propaganda vilifies one’s enemy. A major component is to reduce the foe’s credibility. My advice is to VIA question anything you read in media. This applies especially to portals that suddenly appear, obviously are well funded and apparently staffed by an expensive team of professionals.
        International media watchdog News Literacy Centre advises readers: “We recommend what is known as VIA: Is the story verifiable, independent and accountable? Without it you are in the realm of speculation, opinion, propaganda, advertisement or something else.”

    • wiseoldlady

      ditto with fact checks such as snopes.com

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